Enrich & Improve Your CRM Program

Data enrichment process from Data Geni follows 4 distinct process. Our data enrichment process can instantly build new contacts to your database and help you to retain customers through multi-channel marketing.

4 phases of business data enhancement

1. We receive file from you.

2. We scan your database to ascertain missing or undeliverable contact information. Then we perform data normalization, data cleansing process as per the requirement of the client.

3. We match your file against our master-database. This process appends new information to your marketing database .

4. We deliver enhanced file back to you with updated demographics and business firmographic details.

Data Sources:

We acquire data from our partners and our in-house data resource centre collates data from yellow pages, business white page directories, annual reports, business journals, periodicals, onine research, NCOA, and other credible sources. Before we append data, we ensure that each contact is tele-verified.

Business details appended:

• SIC Code
• Revenues
• Number of Employees
• Company Name
• Company Address
• Location, Zip Code
• Alternate Key Contacts
• Fax #
• Fortune 1000
• Public Company Indicator

Our data compilation is very comprehensive and complete. Our trained data assistants verify each records before adding it to your business. Our continuous data monitoring and monthly data cleansing maintain data fresh and valuable for marketing.

Reduce data redundancies - Build effective data

Data Geni is one of the handful of data management vendor for small biz owners who can show the right solution at affordable price plan. We are the clear choice for your company to increase revenue from customer data and enhance market positioning.

Contact now with your proposition by filling this online form.

Data Life-Cycle - Support services

Our data experts estimate that you can save $23 per customer if you maintain high-quality digital data and use it for marketing. Data management is a full time work that required dedicated resources, expert knowledge and infrastructure to use data for productive output.

The current economic pressure has reduced the budget allocation on data management. Most small biz firms has culled the budget in business promotion and it has adversely affected “data support services”.

Your Data Agent – Data Check Central

We recognize the need for an affordable agent to look after your data. We can act as a liaison between your data and the end-user. We can simplify the process, and reduce cost on data support. Our data experts can perform complex queries on your data and deliver up-to-date information on your finger-tips maintain high-quality data gi knowledgeable in data entry procedures.

Data Check Central can carry out the following responsibilities for you:

• Maintain and confirm data integrity as per the required norms
• Instill business practices and procedures to identify erroneous and inconsistent data
• Developing data correction procedures to check data consistency
• Design accurate data-entry procedures
• Fix erroneous data before it enters your system
• Up-todate capture of meta-data as per business definition
• Address business data definition across the organization
• Publish report on a regular basis
• Work in tandem with the in-house team to resolve all issues

Data Check Central's data management services has benefited numerous small business. Good quality data enable our clients to realize more revenue. Here are the main benefits:

• Better customer segmentation
• Gain more knowledge about your best customers
• Take actions to retain customers
• Efficient and effective customer
• Reduce the dependence on direct mail communication
• Improves the quality of data dependent decisions

Increase the knowledge of our enterprise systems

Our well-orchestrated data management process enable managers and directors to be in a better position to plan and take better decisions based on data. Data Check Central's tested data process can establish right checks-and-balance on your customer data.

Data Suppresion

Data suppression removes unwanted records from your database. This sophisticated process normalizes data in your customer file by filtering out unwanted or old data from your repository.

Business suppression process:

This process minimizes risk and protects the integrity of data by removing or flagging records that are of no value to a campaign. Regular business suppression process increases the ROI from database marketing.

Suppression process flags records of:

• Out of business companies
• Relocated Companies
• Changed Employees
• Relocated Employee
• Unmarketable data
• Expired Employees

How data suppression improve database marketing:

Minimize wastage of direct marketing
Suppression process eliminates unqualified prospects from your customer database. Our suppression process screens records that don't match with your business criteria. Incorrectly addressed mailings undermine the brand name and causes wastage of your marketing dollars.

Improve your marketing campaigns
Quality records in your database will yield higher revenue from marketing campaigns. Data suppression improve the efficiency of your marketing campaigns by earning more leads from B2B promotions.

Protect your brand image
Suppressing individuals on the Do Not Call and Do Not Mail files, helps you to avoid any complaints from wrong mailing. Good data enable business marketers to comply with the State and federal regulations.

DCC's Data Suppression Process

Minimize risk and protect the integrity of your records through our cost-effective data suppression process. Our team can constantly monitor and protect your data 24/7, 365 days, at minimal budget. Contact our data expert today for a no-obligation evaluation.

Speed of Data Churn?

Business data change at the rate of 3% to 6% per month and in a year's time data erosion eats a good chunk of valuable customer information. The current market turbulences has spawned tumultuous changes across the business world. The top order positions in business enterprises like Executives, CEO's, influencer's, and purchase agents has changed jobs, moved to new location at an alarming rate.

Data fails, business falter

Data churn has become the public enemy # 1 for data dependent marketers. Inaccurate data has mounted the number of undeliverable emails, postal campaigns. Tele-marketers are also reporting high number of wrong calls and unanswered calls.

Statistics from D& B indicate even more worrying aspects of volatility of data:

• A new business opens every minute.
• A new business files for bankruptcy every 8 minutes.
• A business closes every 3 minutes.
• A CEO changes every minute.
• A company name change occurs every 2 minutes.

Changes are inevitable in business and in life. But as a business marketer you shouldn't stand mute to the changes in your cusotmer base. Entrust your data to Data Geni's experts to get the right face light to your data.

Should we be talking?

We specialise in validating B2B data for optimal use in CRM and in database marketing. If you can answer yes to any of these questions then we should be talking:

• Do you have difficulty reaching customers?
• Is your database marketing poor?
• Does your CRM need quality data?
• Are you entering new markets?
• Is it time to refresh your database?
• Do you need some expert advice on data services?

Slide share PPT on 'Customer Data for CRM'

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Here are the slides of my presentation "How to get quality customer data for CRM". This was presented in November at the annual summit of CRM users forum in Pheonix. I discussed on value-based data apppending service and shared some insights on how business intelligent data deliver more value from CRM, BI and data warehousing (DW) ventures.

Business phone append

Data Geni's business phone append service matches your business data file with our in-house database to append valid phone numbers to the respective field. Our business phone appending services can boost your call center and telemarketing efforts by updating your records with the most recent phone numbers.

Our superior business data of over 80 million records can fetch the exact number at the shorted time. Our large master database enable our data team to get high phone number append match rates (30-65%). We regularly validate our existing file with our trusted data sources. This data screening ensure that our append service can deliver only high quality phone numbers.

Now power charge your telemarketing and improve the efficiency of your tele-marketing. We can also tailor unique business phone append service based on our client's requirement. Our service has largely benefited small and medium business.

Why phone append service from Data Geni

• Save time and money
• Develop instant voice over relationship with your clients
• Higher ROI from phone append
• Reduce call failures and wastage of business time
• Make correct calls from your call center
  
  File formats required for business phone append

We accept most formats like comma delimited (CSV) file, Excel and other common data formats. For business phone append, we require business name and address to process your telephone number append request.

Our service takes very less time and results in effective use of telemarketing. Now, get freedom from wrong calls and eliminate call interruption in your call center.

We offer phone append service with out charge to our new customers. This offer is limited to 25 records. We recommend that you sign up in the online form to avail this offer.

Expand Marketing through Reverse Appending

How does reverse email append work?

Reverse Email Append services use your email address to get the full name and postal address of your prospect/customer. This service is preferred by clients when they have only email address and name of their customer.

Such situation arises when you acquire prospects from website or newsletter sign-ups. During opt-in process, customers have the tendency to fill only the mandatory columns - name and email address, and leave blank the other data fields.

As more incomplete information pile in your repository, you'll wonder how you can acquire other customer touch points, i.e postal address, phone number etc.

Add value through multi-centric marketing
Customers have different preferences when it comes to marketing communication. Some only prefer emails, while some prefer phone communication or some like mailers or brochures and many prospects prefer multiple touch points.

Reverse email appending from data check central

Reverse email append service from Data check central add wealth of offline information to your customer file. During the reverse matching process, our software scans your data against our master database. This automated process instantly locates similar profiles and appends postal address, phone number, or fax number to your record.

This unique email address match service is best for b2b marketers who have plans to expand direct marketing and tele marketing.

Data Output after reverse append

Below is the output data after reverse append process. These fields are appended to your original data. On request, we can alternatively update your existing fields in your customer database

• First Name
• Last Name
• Gender
• Title
• Business address
• ZIP+4
• state abbreviation
• Time Zone
• City
• Industry type
• State
• SIC Code
• and more...

In the current markets, information is a vital edge. New information means you can connect in more ways than one. Multiple connect points with the customer will give your marketing team a definite edge in marketing and sales leads

Reach new markets through reverse appending

Data check central, key subsidiary of our business appending solution offers fresh data to your existing records. Our opt-in business data will open new doors for your business to reach more customers through multi-media channels.

Avail free reverse append
We offer special rates for reverse data appending process. With new data, you can spruce holiday sales by sending mailers, brochures, post cards etc. Open your marketing through multiple-media!

In our current offer for Dec 2009, we provide sample reverse append to our customers. Sign-up now or call for an immediate reverse append trial. Win no charge service for 25 records !

Cheers!

Do you really know your Customers?

Data segmentation process is about segmenting your data so that it can be used efficiently in marketing and business operations.

After data segmentation, you can use the segmented data to communicate relevant message to each segmented audience. This allows you to use differential marketing strategies to unique customer segments. Segmented data allow you to tailor campaigns based on demographic characteristics, buying and communication preferences and purchase preferences.

Data segmentation allows you to

• Develop new strategies to acquire, retain, and cross-sell customers
• Gain good grasp of activities that drive buying decisions
• Segment and target customers precisely
• Understand customer and prospect base
• Improve customer retention
• Send offers that resonate with your target audience
• Add business intelligence to customer files

Data Check Central delivers in-depth data segmentation through accurate analysis of your data based on your business plans. Data segmentation from DCC allows our clients to execute selective marketing plan.

Find out more on how best we can tailor your data. Contact us today

Email Winner or Loser?

Is your email campaign a winner or a loser?

Every business millions of b2b and b2c emails fly across our digital network, communication, prospecting, interacting with potential customers. But how many of these millions will succeed in this email adventurer.

Before we analyze the email success or failure rate, lets to school once again and learn on how we can use web-analytic too for a short review of your existing email

Landing-page bounce rates

For some reason, visitors who arrive on your landing page from email links immediately leave your page. It would befitting to use the cliché, avoided like a plague.

Such immediate bounces are a cause for concern. Figures from landing page bounces should be analyzed and your landing page page should be under scanner. Dig on the main reason for high abandonment. Tweak changes in the template to reduce web page attrition rates.

Trace Visual Distraction

Very often, visitors wader off from the desired conversion path. They lend to visit pages like career, about us page, privacy policy and then wander away. Such online behavior could be the result of some distraction in your web page. In such cases, try to change the position of links, remove images or graphics in the landing page to connect more visitors to your conversion path.

Discover, Discover new Markets!

How can small business gain knowledge and market information through right market segments?

Answer to this question lies with your data. Data along with required parameters can form the bedrock of your research in customer markets. The following two steps can work to define and understand on your target markets.

Step I

Gain input from quantitative research to assimilate good knowledge of your markets and customers. Research data can be resourced from the following points

• Trade shows, conferences and business publications
• Government research reports or key Industry or biz reports

Step – II

Gather input form the market space.

• Track competitors marketing efforts (online & offline) and emulate them
• Discuss with trade association or groups about your products/services
• Research your target customers (e-surveys, polls, questionnaires)

Aim of this exercise is to divide the markets into niche segments. Such segmentation will allow you to create targeted marketing campaigns to specific markets and in the process, discover new markets.

Happy Thanksgiving,

Clive

What is an Data Audit?

What is an Data Audit?

Data audit involves systematic and independent examination of your data to determine whether your business data are maintained accordance with an organization goal, objective and policies. Data audit is a litmus test for the organization and addresses key issues around improving the quality of data.

The key objective of Data Audit is to ensure that your data is:

• Maintained as per required business rules
• Organized for business use across all departments.
• Stored consistently

Data Check Central's data audit service provides real insight on the quality of your data. Through our proprietary process we report on the accuracy and validity of data. We scan and flag your data to track changes on the following:

• Identify duplicate Records
• Find deceased Individuals records
• Find Gone-Away persons records
• Flags inaccurate postal addresses & Zip Codes
• Flags inconsistent data
• Identify additional data components

Basic Benefits from Auditing

The basic benefits of b2b data audit for organization can be summed in five points. Data audit can:

• Facilitates data storage according to data compliance norms
• Measure and manage customer data
• Find best way to protect data loss
• Improves CRM results with best use of data
• Prioritize resources for efficient storage of business data

Contact us to find more about our fantastic 'data audit' process. Our process and solution are best fit for small biz. We can drastically improve data quality and improve ROI on database marketing. Talk to our representative for more information.

Four Steps To Generate More Email Clicks

Thanks to e-mail, b2b marketers have the option to reach customers across national boundaries in an instant with targeted communication. But this benefit has been robbed by unsolicited email campaigners who has engineered a new word - Spam mails.

Due to these riding issues, and to the technological complexities, today's email marketers face daunting task to reach in-box of prospective customers. Most of the email communication fail to reach the recipient or get waylaid by spam filters. In order to cut across digital traps, email marketer has to use the latest know-how and leading practices in email marketing.

This short four tips detail on the best practices for high quality email campaigns for b2b marketing

Best fit email template - build around 600 Pixels Wide

Most email client set standards and impose some limitation on the width of the email template. Since it varies from email client to other, design Email templates around 600 pixels wide. Next time when your team designs, instruct them to be mindful of this limitation.

Test preview pane rendering issues in popular email clients

2007 Microsoft Outlook came with a host of changes that ripped off the look and feel of email templates. Likewise, most of the major email clients render emails differently. Due to such distortion, diligent email marketers test email in major email clients before they fire the e-epistles

Make Your Email readable with Images Disabled

By default, most email clients disable images. The email newsletters designed in the best fitting color & design can be ripped off by these heartless third-party email clients. Since, this is a fact we have to live with, make your email readable with images disabled.

Send Plain Text along with HTML mails

HTML email enable you to flex your design capabilities and align your message to the exact match of your clients. But many recipients system do not support HTML emails. You can subvert such hiccups, by attaching plan text version along with HTML mail. Another technique to optimize email template is to design HTML email messages within in the rage of 20 to 40 kb.

Customer Life Cycle - Stages

The customer life cycle starts from the prospect stage and passes through the lead conversion pipeline to end as a customer. This each point in the path is given an obvious name.

In a simple way we understand the whole process by dividing into five phases.

Reach:

Initial phase is the attention seeking time. How to woo prospects to be your customer. How to reach prospect through their mode of communication.

Acquisition:

Capturing the prospect with relevant influence. At this stage your communication should touch on the valid interest point of your customer.

Conversion:

At this stage, you'll be establishing a definite relationship with your customer. It's when customer decides to get into biz relationship with you. Buy news in the air!

Retention:

Retaining existing customers is the most rewarding way to create more revenue for your company. Establish good rapport with your current clients and promote new offers. This cross-selling, up-selling in-turn bring more revenue from your customers.

Loyalty:

Customers voice is ten times more valued than your corporate slogans. Your next plan should focus to get more mileage from your existing clients by turning them to your brand ambassador. In order to foster loyalty from customer banks, you should melt preferential offers/discounts etc., to long term loyal customers.

How to influence customers through Online Behavior Segments

Market segmentation based on online behavior allows organizations to group consumers on silos based on their online behavior. Using this information, you can assemble marketing promotions to audience based on their online behavior.

As per the July 2009 b2b marketing survey, 67% of b2b online vendors who tied email campaigns based on the behavioral segments reported 46% increase in response and 23% more conversion.

How?

Marketing to recipients based on their behavioral traits allow marketers to pinpoint offers based on their interest. Moreover, now UK consumers demand customer loyalty schemes based on their online behavior. This tally with the thought that consumers are expecting online marketing to be 'convenience and relevant'.

Behavioral-based segmentation can be based to those recipients: Following are few popular behavioral points used by online marketers:

• who regularly opens your email
• Who have not opened your email for some time
• who have clicked on a specific link/article/offer
• who visits specific pages in your web site
• who purchased a specific product/solution
• Does behavioral segmenting sound daunting?

Even though it involves tracking of users on your website or campaign, it actually follow a systematic approach that vary from business to business.

Each business follows an unique segmenting device that include the following process:

(a) Define relevant segments for categorizing consumers

(b) Define triggers for placing the consumers into the segments

(c) Defining the right content for each defined segment,

(d) Identify a behavior for the consumer visiting the web site

(e) Categorize consumers into a segments based on interests

(g) Reassign consumers based on consumer behavior in selecting content, or links clicked on the web site.

Conclusion

The most important focus for behavioral segmenting is to understand the behavior aspect of the online visitors. Determine their entry point, hot zones and determines their exit touch points across multiple channels.

As we are approach 2009 holiday season, its the season to rhyme online promotion to the right to reach most receptive customer.

Delivery Point Validation

Delivery Point Validation (DPV) service verifies postal data file with the current USPS postal files and thereby standardize postal address for accurate mailing. DPV checks process is made to see if specific street address is deliverable.

This process verifies addresses, in real-time or does batch processes. During DPV process, the address is matched against the USPS’s database of 150 million addresses. DPV processing yields a “yes” or “no” confirmation on USPS address validity.

Benefits of Delivery Point Validation process

The benefits of enhancing data using DPV process can be measured in accurate mailing and eliminate undelivered emails. DPV process ensures error free postal addresses and restores your confidence in your postal data file.

# Verify existence of actual address

# Increase savings in postage and production

# Reduce undeliverable mails

# Convert rural style addresses to city style addresses

After DPV, address is corrected, and standardized to USPS specifications. Each address is appended with ZIP+4 code to ensure accurate mailing.

Delivery point validation service from Data Check Central has appended intelligent mail strategies to many high-volume mail handlers and save thousands of dollars in postal communication. We introduced DPV process in 2008, since then it has been utilized by over 1,500 businesses in Industry verticals like utilities, retail, financial services, banking, telecommunications, insurance, and other b2b business.

DPV Service From DCC
Data Check Central, subsidiary of industry-leading database maintenance service provider "Data Central" offers best-in-class DPV service at competitive price. Our experience with a wide variety of Industry, small business enables our managers to offer a fresh look at your data and to suggest a new perceptive on your data.

Ready to get started? Request here for more information. Complete our online form for immediate callback or appointment.

How Consumer Data Builds Preference

Do you treat all customers alike?

One gravest mistake frequently occurring in CRM technology is the failure to adopt selective treatment of customers. It's widely understood in marketing circles that “no two customer is created equal”.

Knowing customers, more impotantly, profitable customer is right way to gain best value from Customer Relationship Management. It's not about the number of “fields” in your customer database, but how you're able to unearth quality information about your customers by looking from the collected data. Data collected from numerous customer interaction can be the right place to look for some common traits, taste, preferences etc.

How to identify profitable customer segments and target messages to them?

Marketing is always under a state of flux. Sales tactics that worked last year, may not work this year. In the era of heated competition and shirking customer pools, it's important to target messages to select customer segments.

Marketing goal is to learn as much as you can about your customers and develop your specific marketing programs so they they can match with customers need. Prime reason for differential treatment is that customers have different needs.

SMBs should collate, identify profitable customers and find customers' concerns before sending specific marketing campaigns. Change in time would alter the challenges and bring new concerns about marketing.


Redefine Your Customers understanding – Question time


• What are the immediate challenges that concern customers?

Can your solution offer something to mitigate those concerns. Can you provide value-aded services or serve better guarantees to your products/solutions

• How are customers facing the slump in their business as a result of down economy?

Identify how your product help them weather the ravages of current economy.

• Are they willing to buy your product/services in smaller increments

Offer test programs or provide your customers with phased purchasing

• How can you resolve the customers concern about your products/services?

Formulate new programs to show how they gain more value from current customers, and provide support services to enhance their experience f

In Summary:

Right interpretation of customer data can help businesses learn which customers produce the most profit, not just the most revenue. Quality data in CRM help you to analyze customers buying patterns, and help you to identify potential high-value customers. In the end, meanigful data in CRM tool can help maximize ROI from targeted marketing and reduce the cost of sales.

Data Consistency Checks for SEMs

Does inconsistent data in your database marketing pull down the profits?

Lack of data consistency, in quality creates a host of problems for your organization. Inconsistent customer data cause difficulty in business communication and reduce the output of your sales team.

For marketing, it undermines efforts in targeted communication, messaging, and branding.

Data Check Central helps companies with data management solution meant to improve the representation of customer data.

With Data Check Central, you can leave the hassles of data quality and work on business development front. Quality data can enable your sales team to communicate efficiently with prospects. Our team will support your in-house resources to advance key knowledge points about your customers & support b2b marketing initiatives.

Our data solution can create high value data that are:

1. Compliant and consistent
2. Accurate with an impact
3. Specifically target profitable segments

Discover Data Check Central

Get quality data in your database without spending heavy investment on data solutions. Sign-in your requirement/details or speak with one of our data enablement experts today!

Data Cleansing - Thanksgiving '09 offer

Data Check central releases special offer "Thanksgiving '09 offer' to our customers. “We are pleased to once again offer our customers and exceptional data value this Thanksgiving for data appending and data cleansing service".

Get more value from your customer data and transform customer data into a gold mine. We understand today's business challenges and come with a new way to correct your data and give you freedom from bad logs in your data (i.e. incomplete, duplicate, missing, inconsistent, out-of-date, incorrectly formatted)

Our current offer is not just about cleansing, but we bring value across the enterprise through transfer-of-knowledge and by establishing best data practices. Our new '09 Thanksgiving offer encompass best value from these data services:

• Remove spelling mistakes and inconsistent abbreviations
• Identify and remove duplicate records
• Identify erroneous records
• Delete erroneous/foreign characters
• Update missing data details e.g., postcodes, titles, prefix
• Correct ZIP+4 and Carrier Route Codes
• Standardize data as per your business rules
• Remove unnecessary spaces
• Place data in the right field
• Establish right case
• Quality check on telephone and cellphone numbers

Features:

Enhance Customers' Experience
Coddle your data, treat them as they are the most important asset of your business. Good data begets happy customers, and your customers will grow your business for you.

Provide targeted, differentiated customer service
Make the best use of economic slowdown, by treating high-value customers with the best services and value. Refine your data to segment your data as per customer preferences. Make your best customer stay loyal and do not let them defect to the competition.

Improve Cross-Sell and Up-Sell Efforts
Reps sell what they know. Refurbish your data to provide single view of the customer. Table more information for your salespeople. Arm your sales team to the teeth with improved customer knowledge.

Streamline Customer Relationship Management
Execute a systematic approach to manage your data before they are fed to CRM initiatives.

As we close in the busiest holiday season, Data Check Central, Inc., is offering customers with an additional reason to clean your customer database. With a compelling new lineup of data services, we can work out the best rates for data improvement.

Call now or sign-up your details for special pricing for data appending service and data merging.

Top causes of duplicate records

Duplicate records in your customer data field results in duplicate campaigning. Duplicate customer records in your marketing database results in bad customer experience, and reduce marketing efficiency. Moreover, duplicate records in CRM system can distort the projections, results in reduced of your heavy investment

Common causes of duplicate records include:

Poor data-entry procedures
Inconsistent data entry, inadequate verification, poor data entry service level agreements can make way for duplicate records in your customer file. Four out of ten SMBs surveyed, reported that the root flow of duplicate business records are through poor data-input procedure.

Inconsistent formatting & abbreviations
Even if checked, a differently formatted name may not be found or recognized as a duplicate. Eg: "Doctor William Godwin" may not be recognized if he also exists as "Dr William Godwin".

Change of addresses
The same person may appear to not exist in the database if they have since changed their address.

Poor data integration
Different systems, or different data format used in various system can result in duplicate entries in an organization. Inconsistent data integrity rules within systems like mainframe applications, CRM applications, flat files, spreadsheets and smaller databases like MS Access used by departments can spawn duplicate version of the same customer.

Poor data validation
Poor modeling techniques and the failure to impose business rules to catch data input errors can let unscrupulous or duplicate data in your system.

For example, when City, State and ZipCode fields are not validated – then it can result in many duplicate records.

List Merging
Data merged from multiple data set and made into one super-set can result in different version of the same record. In spite of all the procedures, checks and validations, data merging process continue to plague the new data with multiple data variants.

Company merging and acquisitions

When data from two organizations are merged, the new data can hold two versions of the same customer record. Heterogeneous processes and systems used by SMBs to maintain customer records can funnel in new avatar of the same customer.

Prospect list purchases
List purchased or imported from third party vendors can bring in fresh set of prospect data. But, along with the new wealth, it can also bring in duplicate records of customers that existing in your system.

Systems Integration

Often multiple systems need to talk with each other – for example, perhaps your Financials system needs to talk to your Ordering and Quoting system which in turn needs to talk to your Customer Relationship Management system.

In-flow from multiple customer channel

Customer details entered through different channels (web site telephone, phone etc.) can result in different account of the same customer.

One world - one view of the customer

Single, comprehensive view of your customers is the key for maximizing customer relationship and induce higher performance from customer relationship management.

Enhance your customer data with Telephone append

One way to reclaim active phone numbers of your business file is through business phone append. Through DCC's business phone append service, we can replace the missing phone numbers or update new phone numbers on older lists.

Data Check Central provides business phone appending to SMEs by using our master database that contains phone records of more than 90 million business concerns. Our detailed records can even reach multiple contacts in the same company, thereby enabling you to market effectively. In order to provide accurate records, we review our records using NCOA processing.

How do we acquire business Phone data:

We maintain and gather accurate data through multiple sources. Each record entering our data center is tele-verified for authenticity. Here's the main resouces through which we acquire businesss data in our master data file:

• Reputed data vendors
  
• Yellow page directories
• Business telephone directories
• Business Annual reports
• Trade shows and business conferences
• National, State, Industry, and City directories
• Govt reports, business directories & Journals

Why telephone number appending

Telephone number of your business contacts are very essential for day-to-business activities and for business marketing. But, due to changes in phone numbers or due to wrong listing , the phone records in your "phone field" becomes useless. Incorrect phone numbers in your business database brings down the quality of telemarketing and brings loss of revenue to your business.

For business, where data run to millions, the task of updating or verifying records can be daunting and involves heavy expenditure. Due to this heavy investment in telephone number process, many small biz marketers detest from full house phone appending. This laxity slowly accumulate dead phone numbers in your repository and erodes the value of your data.

How accurate phone number benefit your business

• Expand tele-marketing opportunities for your business
• Gain more business through active communication
• Faster and more effective use of resources
• Add revenue opportunities from your current database
  
  

Data Check Central's telephone # appending

Take advantage of our low-cost, fast, global telephone appending service. Our service is best suited for medium to small business which can get personalized appending service at affordable cost. We also provide custom phone list segmented by city, area code & carrier.

Our customized phone appending can suit any business model or any Industry by making custom-fit phone appending solution. Our automated phone append software also flags any record that appears on any State, or Federal Do Not Call list.

DCC's Telephone Appending service now provides FREE data quality audit. This limited period offer is given on first-come basis. Register now for a no obligation data check.

Firmographic Data Enhancement

Supplement your business data with right details

In business-to-business markets, firmographic enhancement add valuable details to your business record. This input boost the quality of existing database with data elements, such as SIC codes, contact name, title, telephone number, number of employees, sales, etc.

Appending firmographic data - Target your prospect

In business markets, the aim of firmographic segmentation is to build groups like high value groups, traits, and customer preferences. These data clusters can be analysed to understand the purpose of purchase, and divide the market into like-minded buyer groups. Further, this new data wealth, such as purchase trigger elements can help you get a competitive edge in the market space.

Firmographic Business variables include:

• Industry (SIC or NAIC) code
• Contact Name
• Online - offline biz
• Job function
• Phone number
• Title
• Employee size
• Sales Volume
• Company Size
• Financial and Business metrics
• and more...

Data Check Central delivers verified business information obtained from our partners and data agents. Our repository holds more than 120 million records that covers leading industries and major markets across (U.S, Canada , U.K, Singapore and Australia). Moreover, we scrub our business data to maintain high-delivery quality score.

Firmographic data append

Our one-of-the-kind append process use our master data to match with your customer data. Our tool flags similar records and updates firmographic information to your record. From the new data, you can group customers with similar business traits and set new marketing strategies for each of the segment.

What can a company do with this firmographic data?

• Seed new business avenues
• Uncover niche markets
• Identify target segments
• Access competitive opportunity
• Increase customer satisfaction

Data Check Central's firmographic append services can be used to tailor audience-specific marketing programs. Once you have new data, you can develop new strategies using product/service, price, promotion to find new to markets.

For more details on firmographic append, fill in the online form below. Contact us to avail FREE firmographic data for your biz.

Gain Value from Data Scrubbing

Low quality marketing list begets complaints and backlashes your online reputation. Email marketers dread such repurcursion, and to avoid it, marketers dole a bit part of database budget to maintain healthy customer records.

Bad prospect data lower email delivery, create more hard bounces. Moreover, ISP's are know to track the percent of "unknown users' and "spam traps" received from your campaign . When you consider such marketing portholes, it's advisable to filter the email addresses for any malacious 'honey pots' or bad email addresses.

Data scrubbing is the best remedy available to email marketers. This process can virtually eliminate bad address from the database and keep your database healthy.

Let's uncover the benefits of data scrubing exercise.

• Eliminate spam trap email address
• Eliminate illegal domains
• Increase email delivery
• Decrease undeliverable emails
• Suppress troublesome records

Now stop loosing customers. Replace useless data that can create havoc to your mail servers and attract unwanted attention from ISP's.

Are you losing customers from your datafile?
Data Check Central currently provides best-in-class data protection for many small to medium business in U.S and U.K. Our in-house software uses refined algorithms to standardize, correct, match, the input data. Apart from the automated data check, our data analysts personally work on customer data to scrub of all bad elements. Clean data, gives you superior edge in e-marketing and drive high quality visitors to your website.

Data Check central brings cutting-edge data management solution with innovative solutions, software, outsourcing and consulting.We know data mangement, we know what data works, and we understand what is expected.

Contact us now to know how we can help you reap more RESULTS from our custom-made data solution.

Best practices for Transactional emails

What is a transactional email?

Transactional email is the eMail send to a customer to apprise him/her about the status of any transaction. These customer service email communications are sent as a result of shipment notification, order, service requests, password changes or any other biz alerts - better known as transactional e-mail.

Compared with other email to subscribers, transactional e-mail have higher conversion rates - open rate, higher click-through rate. Due to this high open rates, many online strategist emphasis the use of use of service-based email in the marketing mix to tap up-sell opportunities.

Now let's find the use of Transactional email Messages:

• Purchase confirmations
• Shipping notices
• inventory-stock
• Receipts/charge
• Regular statements
• Service request received
• Notifications/Alerts
• Updates
• Cross-sell/Up sell
• Reminders

Here are the best practices for transational emails:

• Send by using an unique IP & domain
• Use sender authentication ( SPF )
• Use recognizable from address
• Quickly send transactional email ( best in less than a minute)
• Use identifiable ('from name and "from address")
• Track email metrics ( opens, click)
• Use riveting subject line( informative & compelling)
• Display transaction details on the upfront
• Give a personal touch to the transactional emails
• Include a request to the user to add email address to their address book ( personal white list)
• Give customer support info
• Design transactional emails based on website navigation exp
• Give more priority to images ( Increases click-through)
• Customized email based on customer info
• Customize cross sell offers
• Anticipate & answer customer questions

By leveraging transactional e-mails, you can generate incremental revenue while reinforcing your brand awareness across the customer base. Your effort to reach more with customer service email communication is the first step of doing more with less.

Now's the time to kindle and dress up the transaction emails to attract more customers and open doors of opportunity for your business.

Rise above the in-box noise
Why don't you make the best use of transactional emails to capture customer's attention and interest? Capitalize on the next big wave in email marketing with fine tunned customer engagement emails.

Need help on transactional email messages?

Contact us for 20 minutes no obligation consultation with our online data specialist. Sign-up now with your details for immediate call-back.

How Competitive Analysis help you understand competition?

How well do you know your competitors?

Running a business is not just about you and your customers. It's important to know how the competitors run their game-plan to attract customers. In the current market scenario, it is important to keep your eyes and ear open on the ever changing marketing strategies in the market space.

You can add the most suitable and effective marketing strategies to your marketing mix by studying the marketing strategies employed by your competitors.

Here are few points for your competitive analysis framework

• Who are your competitors?
• What is the organization size?
• What market share they hold in ebiz?
• What are the markets they target?
• What is the price point of their offer?
• Which lists do you both use?
• Which biz lists work for them and not you?
• How often do your competitors send email campaign?
• When do they mail?
• What is the frequency of their mailing?

Track your biz peers on how they are positioned in the market

• Why clients buy your products/services?
• What extra benefits do you offer?
• What is the price of your offer?
• Who are targeted for your biz proposition?
• How does your marketing mix compare to other competitors?

This short note gives a gist of how you can go on to develop a comprehensive competitive business strategy. If you haven't looked outside your biz, then this last quarter of 2009 will be the right time to imbibe new lessons from your biz competitors.

Turning Data to Insight through Competitive Analysis

Data Check Central has developed database marketing strategies for several European multinational companies and for many companies in the U.S. market.

Our data analysts analyze and documented product/market requirements of our clients and recommend the best-fit data management solutions to meet their business requirement.

Email address Appending -

Data check Central offers unique data append service that will 're-kindle' your existing database marketing program. Through this program you will acquire valid email addresses of your existing customers for very little cost per email-id and in less time.

Definition of Email Append:

Email address appending (Email Append), is a process through which individual's e-mail address is annexed to the missing email fields of the database. This is done by matching your database against a third-party national database. During this automated process, the software will locate similar data field and append permission email address to the matched record.

Data Check Central's data appending sends opt-in email to the matched records before it overlays deliverable email addresses to your existing customer file.

How does data appending process work:

First you need to send us your database in a clean format (no blanks, first and last name in different columns, columns line up, etc). We create a copy and upload your data in our proprietary tool to match it with our master data. During the append process, the software locates similar records and appends relevant details to your file.

ROI from email appending

Our prices for email appending are based on results. We charge only for the records found by our appending process. This price structure suits most of our clients and reduces the cost of the project.

The append percentage varies, project to project. Based on the quality of b2b data, the percentage of good quality records retrieved varies. Most often we are able to provide match rates from 25% to 60%.

How Email appending benefits your business:

1. Reduces b2b communication costs
2. Enhances digital marketing mix
3. Enriches email ties with customers
4. Reduces undeliverable emails
5. Boost email campaign responses

Why Data Check Central for email appending

Our email address appending can replace wrong email address of your customers with fresh email address. With our master database of 120 million business records, we offer superior match rates and cost-effective email appending solutions for your business.

Learn more about Data Check Central's email appending solution through our sample append test program. Contact us today to test this limited offer and learn how we can help you regain digital ties with your customers.

Email List Building - dos and don't

According to a DMA report, email marketing produces ROI of $57.25 for every dollar spent. That's roughly more than 150 percent ROI than any other digital marketing channel. Amazing isn't...

Anyone who's into email marketing knows that email list building is the life-blood of any email marketing project. To achieve continued list growth, every marketer works with a plan in hand. But most often these plans don't turn to numbers because of improper implementation or due to the lack of knowledge.

One best way to drive list growth is by harnessing multiple media channels. Here are the few other dos and don't that will guide in acquiring more users to your database.

Email List acquisition Dos and Don't

1. Keep the opt-in process simple- Don't overwhelm new registrations with too many info
   
   
2. Send "Thank you" message to new users. This lets new users to know that they have successfully joined the group
   
   
3. Include sign-up page at the places in your website which attract more eyeballs
   
   
4. Send Welcome email to new subscribers to include privacy policy
   
   
5. comply with CAN-SPAN requirement
   
   
6. Remove bounced emails from your email database
   
   
7. Ask permission before sending anyone on your list an email
   
   
8. Capitalize up-sell opportunities through transaction emails
   
   
9. Track the source of new subscribers
   
   
10. Focus to build high-quality opt-in subscribers
    
    
11. Explain your privacy policy on the registration page
    
    
12. Utilize all touch points to gather permission user data to your database (point of sale, in-store, call centers, Sign-up form, conference/trade shows, webinar registration, etc.)

Don't

1. Make subscribers to submit all details during registration
   
   
2. Forget to send confirmation mail after immediate sign-up
   
   
3. Use harvested addresses. They are not opt-in.

How clean was my database then!

Not so long back I started database marketing with a squeaky clean database. My biz flourished with impressive revenue from targeted email. Time moved and with it the my customers too moved. Result was high email bounce from email campaign!

“33% of email addresses change annually.”

— Jupiter Research

Too many non-existing or invalid email addresses in the campaign will result in flood of undelivered mails in the campaign. Such hard email bounces will always carry the risk of your IP address or your SMTP server being blocked by ISP's.

Now it has reached a point that my email campaign has turned unproductive and even damaging my reputation. I've forced with two question.

Shall I hit on delete and erase the entire old database

or

Shall I salvage the existing email address & get deliverable email address

Then I hit on the idea to use email change of address(ECOA) process to retrieve email address from the dirty pile.

What's NCOA process?

NCOA process compares the customer's data with the National Change of Address database to find individuals or companies who have moved. The NCOA database contains the recent address of individuals, families or companies that have moved to a new location and those who have filed change of address with the USPS.

NCOA process performs the following vital screening on your email database:

• Identify un-deliverable email addresses- "dead" email ids
  
  
• Identify incorrect and correct obvious errors( typo mistakes, such as jdramse@aool or djane@yaho.com.
  
  
• Locates prank email address, such as asdf@hotmail.com and test@gmail.com.
  
  
• Identify and remove email ids such as abuse@hotmail.com from your mailing list
  
  
• Remove duplicates email address from your database, such as same name entered in different variation( prefix,title case etc)

NCOA process acts like a preventive doze against sweepage of email address in your database. With this process you can reconnect with your customers before your competitors find them.

That's a great way to clean your database and minimize bounces and customer defection. Next time, act early on data cleansing to maintain the sheen of your database. In this way your investment in database marketing is protected and viable revenue is guaranteed!

8 data enhancements to reach best B-2-B prospects

Appending or enhancing business intelligent data to your existing customer records enable you to know more about your customers and translate this information into profitable customer relationship management.

Now let's know more about customers

Does your database include such information as, who are your competitors and their primary source of customers? If not, then you are not alone! Many biz owners are unaware about customer's preferences nor about the competitors strenght and weakness.

For successful marketing, you'll have to spend some time researching about your customers - find their marketing preferences, business traits, business strength, name of decision makers, etc. Assemble all the traits of your customer and make high-priority and low-priority. This detailed list could demographic, firmographic, marketing or geographic data about your customers.

Features and Benefits of DCC's data appending

Data Check Central's data enhancement service enable our clients to leverage valuable data input and later help you build a better relationship with their customers.

• Communicate with preferred channels of communication
• Increase lead quality through personalized offers
• Segment marketing campaigns
• Personalize your message for better response
• Raise more $$$

How Data Check Central acquires quality data:

We team with leading data suppliers, business communities, trade shows, conference, accredited trade bodies, biz directories; business white page directories, annual reports, Govt records, State records, etc.

Data enhancement details

• Contact Name
  
• Biz title
• Contact details
• Industry
• Employee Size
• Sales Volume
• NAICS
  
• Area Code
• and more...

Our data Append process - Expected results

In data appending there is no single formula. We review each request on data management and data appending, case by case.

Our data append process deliver from 40 – 60 percent of new data to our clients, but this figure can go up or come down, depending on the quality of data (type of industry, business requirement). However, before we start your work, our experts will access the data and report the probable data append figures for the project.

Moreover we review your data by using NCOA updates from the U.S.P.S. Our quality measures help our marketing and sales team to intensity target marketing opportunities.

How you gain from data appending

• Gain more sales opportunities
  
• Enhance the value of customer file
• Reduce the cost of communication
• Increase response from direct marketing

Data Check Central's data appending solution will add value to your current customer file. With more valuable data about your customers, you can get better results from CRM solutions. Moreover, our solution integrates with all the leading CRM application like salesforce.com, sugarCRM, etc.

Our master business database has over 120 million records. This pool of verified business data enable our data append process to locate similar data matches.

Submit your contact request in the online form, and get fresh details about your customer.

Enhance biz marketing with reverse email append

Do you have a list of email address in your database, but don't have full name & postal information? In this scenario how to quickly get offline contact information from email address?

In this case, you could use Reverse Email Append service.

Through reverse append services you can find full name, postal address of your customers on the basis of email address.

While Email appending process adds email address to the existing customer records, reverse email append process unearths postal address of client based on online information. Reverse appending process enable marketers to acquire offline channels to send direct mailers, brochures, catalogs and postcards.

Adding offline communication touch-points into your customer data fine will add more opportunities for your to reach prospects through their preferred marketing medium.

Data Check Central's Reverse Email Append service

DCC's premier reverse email appending solution will find your customers off-line postal address associated with the email-address. This unique process is done by matching our large business to business database with your in-house customer file. Through an automated matching process, the matching records are appended to your file and returned back to you.

Our b-to-b database has more than 110 million permission records. We clean the records in our database through monthly data validation process and cleansing process. The database is derived from multiple sources; network partners, Govt records, biz news, research papers, survey responses and permission-based websites.

Our reverse Email Append rate ranges from 35% - 65%.

Our proprietary Reverse Append process makes use of latest data filtering process. We do manual verification to get better match rates from our reverse appending.

Reverse appending improves the efficiency of your marketing campaign and utilize multi-channel marketing strategies.

Reverse appending maximizes the value of your online customer records by adding :

• Name
• Postal Address - CASS Standardized
• Phone Number
• Business Name
• SIC Code
• And more…

Best of all, there is no lag time in Data Check Central's reverse email append process. In a short turn-around time, you will add value to your prospect's record with relevant postal file enhancement.

Until next time.

Clive

Tips to reduce hard bounces in your email campaign:

Clean up your database

After every campaign, go through your email database and check the hard bounces. Separate the hard knocks from the active responses. Have a second look at the email address for typos, wrong domain names etc.

Confirm email addresses

Send email confirmation to those subscribers who have joined your mailing list. This reduces inadvertent entries in your mailing box. Any bounces in this first screening will help you to cut down on the wrong ones joining your database.

Update customers' details

On an average 3% of the customers data churn in a month. To make good the change, give upfront information on you webpage for users to update their contact details. This will reduce email bounces from customers who have taken new email address.

Monitor delivery rates

Track-back the bounce rates from the mailing. Segment bounces from each domain. This help you to track the abnormal bounce coming from one domain. Too many number of returns from one domain could be as a result of blacklist or spam filter.

Check spam lists

Monitor the public spam databases or blacklists to ensure that your email service providers is not included in such blacklists.

Test emails before you fire

Time is short and pressure to show positive figures can make you blast emails one after another. Such unrestrained email campaigns can adversely effect the entire lot. Instead, test your email campaign on major email clients to see how your email looks before the real blast.

And finally....

Despite doing all you can to salvage a valuable prospect information,you'll end up on the dead beat. In such cases, it's better to remove such die-hard bounces from your email mailing list.