According to a DMA report, email marketing produces ROI of $57.25 for every dollar spent. That's roughly more than 150 percent ROI than any other digital marketing channel. Amazing isn't...
Anyone who's into email marketing knows that email list building is the life-blood of any email marketing project. To achieve continued list growth, every marketer works with a plan in hand. But most often these plans don't turn to numbers because of improper implementation or due to the lack of knowledge.
One best way to drive list growth is by harnessing multiple media channels. Here are the few other dos and don't that will guide in acquiring more users to your database.
Email List acquisition Dos and Don't
- Keep the opt-in process simple- Don't overwhelm new registrations with too many info
- Send "Thank you" message to new users. This lets new users to know that they have successfully joined the group
- Include sign-up page at the places in your website which attract more eyeballs
- Send Welcome email to new subscribers to include privacy policy
- comply with CAN-SPAN requirement
- Remove bounced emails from your email database
- Ask permission before sending anyone on your list an email
- Capitalize up-sell opportunities through transaction emails
- Track the source of new subscribers
- Focus to build high-quality opt-in subscribers
- Explain your privacy policy on the registration page
- Utilize all touch points to gather permission user data to your database (point of sale, in-store, call centers, Sign-up form, conference/trade shows, webinar registration, etc.)
Don't
- Make subscribers to submit all details during registration
- Forget to send confirmation mail after immediate sign-up
- Use harvested addresses. They are not opt-in.
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