Business data change at the rate of 3% to 6% per month and in a year's time data erosion eats a good chunk of valuable customer information. The current market turbulences has spawned tumultuous changes across the business world. The top order positions in business enterprises like Executives, CEO's, influencer's, and purchase agents has changed jobs, moved to new location at an alarming rate.
Data fails, business falter
Data churn has become the public enemy # 1 for data dependent marketers. Inaccurate data has mounted the number of undeliverable emails, postal campaigns. Tele-marketers are also reporting high number of wrong calls and unanswered calls.
Statistics from D& B indicate even more worrying aspects of volatility of data:
- A new business opens every minute.
- A new business files for bankruptcy every 8 minutes.
- A business closes every 3 minutes.
- A CEO changes every minute.
- A company name change occurs every 2 minutes.
Changes are inevitable in business and in life. But as a business marketer you shouldn't stand mute to the changes in your cusotmer base. Entrust your data to Data Geni's experts to get the right face light to your data.
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