Good the bad and the ugly "CRM data"

Data is the core differentiator, allowing you to forge improved relation with your customers and biz partners. However, customer data stored in your organization churns with time. Changes in data erodes the trust and results in lower productivity from all data dependent biz decisions.

While you loose the value of good data it results in bad information and result in "ouch factor" when acted on bad data. Given the prime role of data for business promotion, how can you stay mute to steadily depleting marketing asset.

Let's understand 3 primary ways how data in your CRM erodes in value:

1. Wrong data entry - incorrect, incomplete, or corrupts good data

2. Double entry of same data - duplicate, invalid, or incomplete data

3. Natural decay due to the passage of time( it speeds in the recession)

One way to minimize data errors, is through improving data-input form capabilities:

* Validate combination of city, State, and Postal code

* Email format validation (has to have a “@” and a “.” for instance)

* Phone number format validation

* Zip code format validation

* Restrict common junk (asdf, xxx, abc, qwert, etc) in names

* Accept only business domain emails instead of public email client id's

We clean B2B prospect database

Apart from data appending process, we clean your data by running through suppression files or through preference services. This saves valuable marketing dollars, reduces complaints from poorly-targeted mailing and saves money on mailing packs.

3 ways to improve targeted marketing

A well-chartered email marketing program allows you to build and retain one-to-one relationship with software vendors/consultants. This requires a well -intentioned subscriber acquisition strategy. Here are three great ideas that can be used effectively to develop close-knit ties with your customers and prospects.

Create relevant touch-points

Targeted communication to potential customers through relevant touch points can build profitable revenue streams for your biz. Best way to acquire multi-media data is through in-house research and through data appending solution.

Identify new biz b2b segments

Break your prospect database on demographic and firmographic segments( No of employees, gross income, geographic location, biz size, Industry nature, etc). Breaking down the customer profile into relevant segments allows you to promote specific business proposition to customers/prospects.

Data analysis

Create high-quality data by integrating information from loyalty programs, transaction data, vendors and merge it into a single version of the truth. Such data can be used to build loyalty programs, and improve response rates.

Benefits of data analysis

• Create customer centric message through customized messages
• Save money and resources through personalized messaging
• Build value-added marketing communication
  
  
  As a database marketer, the first step is to build user profiles - of buyers and prospects. Based on intelligent data you can create extensive segments and get high-returns from one-one marketing.
  
  Does data management sound daunting? If so, call us to mine the "gems" buried in mountain of information.

• Contact us for tips and solution to enhance profit from direct marketing.

Fine tune your CRM data

In data cleansing services we have multitude of allied services like de-duping, zip+4, NCOA, data consistency check, and data conversion analysis. Our business edge lies in providing custom data solutions based on our client's unique needs. We regularly upgrade our data management software with advanced features for handling complex data operations.

Our data administration services for database optimization, and platform migrations work with Microsoft SQL Server Oracle, MS Access, dBase, and MySQL.

From the 8 years of experience, we not only assist small-to-mid-size-business but also provide solution designed to give complete control of their data..

These are the frequently asked questions from our clients on customer data issues:

* Why is my database running slowly?

* How can I standardize data across different departments?

* Why is the data inconsistent ?

* How do I protect data?

* Why so many duplicate entries?

* How can we standardize data capture?

* Can you review our database schema or optimize our data?

* How can I efficiently use my data for lead generation?

* Why do I get hard email bounces from my campaigns?

Our expert database administrators will analyze your data structure, codes, schema and figure out the optimal way to use your key resource. Moreover, we advice our clients on best data management practices and set new rules for optimal use of your CRM database.

Immediate callback request on CRM Data Management solution
Please complete this simple on-line form to request more information about our data management services.

Uncover “hot pockets” of key prospects

Data check central, data specialists for CRM data management solutions has released the new "intelligent data management solution". Our new line of data cleansing solutions include customized services for our trusted partners and clients.

Data check Central's Data Management solution

Through our new service model, we enhance the value of business/customer database by appending critical fields to your repository. Moreover, we reformat your data to make it consistent for all business decision and usage.

Choose Datacheckcental's data solution when you want to highly effective database marketing. Our new data management solution can

• Remove data inconsistencies
• Correct mis keyed or abbreviated data
• Remove duplicates records
• Profile your data and maintain data quality
  
• Integerate and augment biz data
  
• Remove duplicated records
• Manage data after every campaign
  
• Dedupe and deduplication your data
  
• Update fresh business data
• Enrich customer information
• Add multi-media contact details
• Merge/purge intelligent data
• Acquire new leads in new markets
  

Magnify the targeting power of your customer database. Combine new value to your existing data and reap greater response from targeted marketing.

Do you Need More Information?

Select the service that best suit your business model. In case you need assistance or clarity on any service, please contact us for FREE one-to-one discussion.

Complete the form below to learn more on Data Check Central's business intelligent service!

Receive your free data audit today!

Here's a quick way to evaluate your data quality. Data check central offers free data audit to check the data consistency of your data. We also append quality data into your data. Contact us today with your sample data of "50 records" for a no-obligation data audit.

Create unique records - Remove duplicates

Sending same promotion to a user more than once tantamount to nuisance, if not unprofessional.

However, in spite of all measures most biz commit this grave mistake. The inadvertent use of duplicate email address for sending promotion can also ruin your chances to engage with your customers.

Removing Duplicate Records

One best way to weed your data of duplicates is through data audit services. This duplication service done by professional data management vendors can remove or merge records that appear more than once in your customer file.

Yearly “Data check central” conducts numerous data audits to small and mid sized enterprises to detect and remove list from duplicate entries. Along with deduping service, we conduct data consistency services to make your data appear meaningful for all the end users.

Our customized deduping services are tailored to the needs of the end user. Our experienced data agents can suggest the most appropriate data solution to give meaningful value to your data.

For more information, sign in your details.

Business data suppression

2009 industry survey reports that business data decays at a rate of up to 33 per cent per annum.

Recent turbulences in the global economy had far reaching impact for global businesses. Many firms filed bankruptcy, some changed hands, some firms merged with bigger biz to withstand market mayhem. All these resulted in movement of executives, and middle level staff to move to new positions.

While the people moved around, data in your existing b2b repository too became redundant. Result is incorrectly addressed mailing, poorly targeted mailing and waisting of time by your telemarketers and loss of marketing budget over unproductive marketing.

In this scenario, how do you update your repository with the most relevant data?

Most biz has limited resources to keep tab of data changes. One option available to small biz marketers is by outsourcing data management solution to external vendors. External data management firms update your customer address through business suppression tool.

Here at Data check central we adhere to the most leading practice to track any changes in your customer file. Our Business change suppression tool is specifically designed to keep your business file relevant and up-to-date for use. By going through our process, you can acquire the deliverable email address of your past customers for effective lead generation.

Our leading B2B business data append process can

* Reduce marketing costs

* Increase response rates

* Win new business from lapsed customers

Now you can win significant biz form your direct marketing campaign. No longer you need to fewer of dead woods in your marketing database that regularly causes bounces and low marketing returns.

If you require further information and the most suitable services that can apply to your data, please submit your information to our Account Management team.

Add value to your existing database

Uncover new trends, product/service preferences of your customers through enhanced customer information. Data appending of customer contact information will increase the value of your customer data file and improve the success of your marketing.

Persuasive marketing with new data

Leverage the power of our business database to add relevant fields to your records. Our master database consists of over 80 million business records from United states and U.K. Our specialized B2B append process can add contact information like email address, fax #, postal address, 4+zip code and hand phone # of your customer records.

We have segmented our master database on various demographic and firmographic details. Our detailed business segments gives the most recent picture of your customers and allows you to personalize your marketing.

Our data Append Percentage

Our B2B append percentage various from business to business. Our average append percentage varies from 60%. Apart from data appending, we standardize your data by running your data through CASS, NCOAL, process to get the freshest data.

Now sell when nobody's buying

Go ahead and leverage the power of data appending solution and get fresh insight about your customers. As an introductory offer, we provide free append test on your sample data. Please fill you contact information for processing.

Starter: customer engagement

It's buyers market. With many sellers scourging for few customers, it's a fierce battle up on the market place. Tough competition results in more spending to acquire customers. This shoots the cost of acquiring new customers. All this is happening when, marketing budgets are scare and when we all have to work more with less resources.

In such a scenario, the need for the hour is to develop customer base by gaining repeat biz from existing customers.

As a email marketing evangelist, I would bank on email marketing as the most cost effective strategy to talk to customers. As a direct sales tactics continue to woo existing customers with timely newsletters, sales proposal, e-campaigns, or information content. Multiple sales strategies employed to enhance digital connectivity with your customers will improve the lifetime value of your customers.

Now, let's examine the 3 stage strategies on how you can win repeat biz from existing customer base

Stage 1: Provide consistent sales support to eliminate dissatisfaction and improved consistent sales service

Stage 2: Create content that create positive reasons for customers to stay - restrain customer switching

Stage 3: Identify customer issues. Build strategies to resolve issues thereby improving satisfaction

“customer engagement” is the best strategy for enabling two way communication with your existing customers. One best channel is through email newsletters to your b2b customers that can educate and give insightful information to your exisiting users.

Inaccurate Customer Data Results in Lost Revenue

94% of the organizations surveyed in 2009 reported that they have missed on a potential revenue due to poor data quality. This finding tallies with the fact that on an average 10 percent of business decay in a year.

Only seven per cent of organizations have full scale details on customers. Such large scale data monitoring is possible only through large investment that runs to millions. Most often, the key barrier for businesses is the lack of resources and time. Furthermore, data segregation and data intelligence is getting more complex with growing diversity in customer traits and preferences.

On examining the fault lines in biz data, it's found that 82% of wrong data happens mostly at the data entry point. Apart from that, the next culprit is the data churn lowering data decays at a steady rate - 10% a year.

Best way to confront data issues is by placing a dedicated data strategy. Such a system can regularly track data by testing and adding new fields to the current customer data.

How to focus on your most valuable asset – your customer.

Before you address the quality of business data, take time to answer these three questions.

• How usable is the data in your Data Management System ?
• Do you have your customers' current email address, phone numbers and physical address on your file?
• Does your database present consistent for all departments in your business?

Most of our clients who answered the above questions figured that their data is far from complete. A recent study results show that contact data of customers erodes over time.

On an average 9000 people move house and nearly 1500 people die daily.

So, how do you connect with people who have moved out of their earlier contact information.

At Data check central we help companies keep track of data through state-of-the-art data management solution. We use our proprietary application along with our master database to extract valuable fields to your records.

Let's help you rebuild your business database by bringing back valid contact information to your customer file.

5 Key Benefits of Outsourcing Your Email Marketing

63.3% of online merchants use a third-party (email) service provider vs. 36.7% that do the job in-house. - Internet Retailer

Economic turbulences waging across North America has forced cash strapped software marketers to try outsourced options instead of home-grown solution

Let's get it straight. Gone are the days when in-house marketing dept was flush with funds to learn/experiment all kinds of customer wooing strategies. But now, limited marketing $$'s has changed the way marketing team operate. They snip every extra dollars at every turn to make marketing lean and mean program. This change in priorities has fueled more interest among software marketers to think of outsource email solutions.

Growing trend shows that, outsourced email marketing solution deliver consistent and cost-effective solution over in-house programs. However, even before you decide on outsourced email marketing option, you'll require valid reasons to support this trend.

This post examines the top reason why marketers choose to outsource email marketing to third-party vendors:

Shorter sales Cycle

Developing in-house resources takes precious biz time and takes up the limited capital allocation. Through outsourced options, you can work the industry experts and gain superior knowledge based on their proven techniques.

Improves eMail deliverability

Outsourced vendors with dedicated IP, positive working relationship with ISPs will drive better campaigns results. Further, third-party vendors can add robust spam-testing process to your campaign promotion.

Higher Response Rates

Superior practices by leading email vendors will improve click-rates and click-through-rates. Thrid party campaign platforms can be programmed to send emails at the most receptive time of your users.

Leverage advanced online tactics

Make use of core technical competency of email vendors to implement event-triggered campaigns, rich media campaigns, adaptive message sequences on your campaigns. This can significantly increase the success rate of your campaign.

Reduces marketing overheads

Developing home-grown expertize requires technical experts, infrastructure, and capital allocation. To assemble such a team of resources require heavy working capital investment - a hard resource in these recessionary times.

Dime saved in dime earned is the mantra followed by marketers of all genre. Taking all this into stock, it looks like email marketing is best done by the experts who can hone their skills sets to deliver results and higher marketing ROI.