Is your email campaign a winner or a loser?
Every business millions of b2b and b2c emails fly across our digital network, communication, prospecting, interacting with potential customers. But how many of these millions will succeed in this email adventurer.
Before we analyze the email success or failure rate, lets to school once again and learn on how we can use web-analytic too for a short review of your existing email
Landing-page bounce rates
For some reason, visitors who arrive on your landing page from email links immediately leave your page. It would befitting to use the cliché, avoided like a plague.
Such immediate bounces are a cause for concern. Figures from landing page bounces should be analyzed and your landing page page should be under scanner. Dig on the main reason for high abandonment. Tweak changes in the template to reduce web page attrition rates.
Trace Visual Distraction
Very often, visitors wader off from the desired conversion path. They lend to visit pages like career, about us page, privacy policy and then wander away. Such online behavior could be the result of some distraction in your web page. In such cases, try to change the position of links, remove images or graphics in the landing page to connect more visitors to your conversion path.
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