Data suppression removes unwanted records from your database. This sophisticated process normalizes data in your customer file by filtering out unwanted or old data from your repository.
Business suppression process:
This process minimizes risk and protects the integrity of data by removing or flagging records that are of no value to a campaign. Regular business suppression process increases the ROI from database marketing.
Suppression process flags records of:
- Out of business companies
- Relocated Companies
- Changed Employees
- Relocated Employee
- Unmarketable data
- Expired Employees
How data suppression improve database marketing:
Minimize wastage of direct marketing
Suppression process eliminates unqualified prospects from your customer database. Our suppression process screens records that don't match with your business criteria. Incorrectly addressed mailings undermine the brand name and causes wastage of your marketing dollars.
Improve your marketing campaigns
Quality records in your database will yield higher revenue from marketing campaigns. Data suppression improve the efficiency of your marketing campaigns by earning more leads from B2B promotions.
Protect your brand image
Suppressing individuals on the Do Not Call and Do Not Mail files, helps you to avoid any complaints from wrong mailing. Good data enable business marketers to comply with the State and federal regulations.
DCC's Data Suppression Process
Minimize risk and protect the integrity of your records through our cost-effective data suppression process. Our team can constantly monitor and protect your data 24/7, 365 days, at minimal budget. Contact our data expert today for a no-obligation evaluation.
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