Enrich & Improve Your CRM Program

Data enrichment process from Data Geni follows 4 distinct process. Our data enrichment process can instantly build new contacts to your database and help you to retain customers through multi-channel marketing.

4 phases of business data enhancement

1. We receive file from you.

2. We scan your database to ascertain missing or undeliverable contact information. Then we perform data normalization, data cleansing process as per the requirement of the client.

3. We match your file against our master-database. This process appends new information to your marketing database .

4. We deliver enhanced file back to you with updated demographics and business firmographic details.

Data Sources:

We acquire data from our partners and our in-house data resource centre collates data from yellow pages, business white page directories, annual reports, business journals, periodicals, onine research, NCOA, and other credible sources. Before we append data, we ensure that each contact is tele-verified.

Business details appended:

• SIC Code
• Revenues
• Number of Employees
• Company Name
• Company Address
• Location, Zip Code
• Alternate Key Contacts
• Fax #
• Fortune 1000
• Public Company Indicator

Our data compilation is very comprehensive and complete. Our trained data assistants verify each records before adding it to your business. Our continuous data monitoring and monthly data cleansing maintain data fresh and valuable for marketing.

Reduce data redundancies - Build effective data

Data Geni is one of the handful of data management vendor for small biz owners who can show the right solution at affordable price plan. We are the clear choice for your company to increase revenue from customer data and enhance market positioning.

Contact now with your proposition by filling this online form.

Data Life-Cycle - Support services

Our data experts estimate that you can save $23 per customer if you maintain high-quality digital data and use it for marketing. Data management is a full time work that required dedicated resources, expert knowledge and infrastructure to use data for productive output.

The current economic pressure has reduced the budget allocation on data management. Most small biz firms has culled the budget in business promotion and it has adversely affected “data support services”.

Your Data Agent – Data Check Central

We recognize the need for an affordable agent to look after your data. We can act as a liaison between your data and the end-user. We can simplify the process, and reduce cost on data support. Our data experts can perform complex queries on your data and deliver up-to-date information on your finger-tips maintain high-quality data gi knowledgeable in data entry procedures.

Data Check Central can carry out the following responsibilities for you:

• Maintain and confirm data integrity as per the required norms
• Instill business practices and procedures to identify erroneous and inconsistent data
• Developing data correction procedures to check data consistency
• Design accurate data-entry procedures
• Fix erroneous data before it enters your system
• Up-todate capture of meta-data as per business definition
• Address business data definition across the organization
• Publish report on a regular basis
• Work in tandem with the in-house team to resolve all issues

Data Check Central's data management services has benefited numerous small business. Good quality data enable our clients to realize more revenue. Here are the main benefits:

• Better customer segmentation
• Gain more knowledge about your best customers
• Take actions to retain customers
• Efficient and effective customer
• Reduce the dependence on direct mail communication
• Improves the quality of data dependent decisions

Increase the knowledge of our enterprise systems

Our well-orchestrated data management process enable managers and directors to be in a better position to plan and take better decisions based on data. Data Check Central's tested data process can establish right checks-and-balance on your customer data.

Data Suppresion

Data suppression removes unwanted records from your database. This sophisticated process normalizes data in your customer file by filtering out unwanted or old data from your repository.

Business suppression process:

This process minimizes risk and protects the integrity of data by removing or flagging records that are of no value to a campaign. Regular business suppression process increases the ROI from database marketing.

Suppression process flags records of:

• Out of business companies
• Relocated Companies
• Changed Employees
• Relocated Employee
• Unmarketable data
• Expired Employees

How data suppression improve database marketing:

Minimize wastage of direct marketing
Suppression process eliminates unqualified prospects from your customer database. Our suppression process screens records that don't match with your business criteria. Incorrectly addressed mailings undermine the brand name and causes wastage of your marketing dollars.

Improve your marketing campaigns
Quality records in your database will yield higher revenue from marketing campaigns. Data suppression improve the efficiency of your marketing campaigns by earning more leads from B2B promotions.

Protect your brand image
Suppressing individuals on the Do Not Call and Do Not Mail files, helps you to avoid any complaints from wrong mailing. Good data enable business marketers to comply with the State and federal regulations.

DCC's Data Suppression Process

Minimize risk and protect the integrity of your records through our cost-effective data suppression process. Our team can constantly monitor and protect your data 24/7, 365 days, at minimal budget. Contact our data expert today for a no-obligation evaluation.

Speed of Data Churn?

Business data change at the rate of 3% to 6% per month and in a year's time data erosion eats a good chunk of valuable customer information. The current market turbulences has spawned tumultuous changes across the business world. The top order positions in business enterprises like Executives, CEO's, influencer's, and purchase agents has changed jobs, moved to new location at an alarming rate.

Data fails, business falter

Data churn has become the public enemy # 1 for data dependent marketers. Inaccurate data has mounted the number of undeliverable emails, postal campaigns. Tele-marketers are also reporting high number of wrong calls and unanswered calls.

Statistics from D& B indicate even more worrying aspects of volatility of data:

• A new business opens every minute.
• A new business files for bankruptcy every 8 minutes.
• A business closes every 3 minutes.
• A CEO changes every minute.
• A company name change occurs every 2 minutes.

Changes are inevitable in business and in life. But as a business marketer you shouldn't stand mute to the changes in your cusotmer base. Entrust your data to Data Geni's experts to get the right face light to your data.

Should we be talking?

We specialise in validating B2B data for optimal use in CRM and in database marketing. If you can answer yes to any of these questions then we should be talking:

• Do you have difficulty reaching customers?
• Is your database marketing poor?
• Does your CRM need quality data?
• Are you entering new markets?
• Is it time to refresh your database?
• Do you need some expert advice on data services?

Slide share PPT on 'Customer Data for CRM'

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Here are the slides of my presentation "How to get quality customer data for CRM". This was presented in November at the annual summit of CRM users forum in Pheonix. I discussed on value-based data apppending service and shared some insights on how business intelligent data deliver more value from CRM, BI and data warehousing (DW) ventures.

Business phone append

Data Geni's business phone append service matches your business data file with our in-house database to append valid phone numbers to the respective field. Our business phone appending services can boost your call center and telemarketing efforts by updating your records with the most recent phone numbers.

Our superior business data of over 80 million records can fetch the exact number at the shorted time. Our large master database enable our data team to get high phone number append match rates (30-65%). We regularly validate our existing file with our trusted data sources. This data screening ensure that our append service can deliver only high quality phone numbers.

Now power charge your telemarketing and improve the efficiency of your tele-marketing. We can also tailor unique business phone append service based on our client's requirement. Our service has largely benefited small and medium business.

Why phone append service from Data Geni

• Save time and money
• Develop instant voice over relationship with your clients
• Higher ROI from phone append
• Reduce call failures and wastage of business time
• Make correct calls from your call center
  
  File formats required for business phone append

We accept most formats like comma delimited (CSV) file, Excel and other common data formats. For business phone append, we require business name and address to process your telephone number append request.

Our service takes very less time and results in effective use of telemarketing. Now, get freedom from wrong calls and eliminate call interruption in your call center.

We offer phone append service with out charge to our new customers. This offer is limited to 25 records. We recommend that you sign up in the online form to avail this offer.

Expand Marketing through Reverse Appending

How does reverse email append work?

Reverse Email Append services use your email address to get the full name and postal address of your prospect/customer. This service is preferred by clients when they have only email address and name of their customer.

Such situation arises when you acquire prospects from website or newsletter sign-ups. During opt-in process, customers have the tendency to fill only the mandatory columns - name and email address, and leave blank the other data fields.

As more incomplete information pile in your repository, you'll wonder how you can acquire other customer touch points, i.e postal address, phone number etc.

Add value through multi-centric marketing
Customers have different preferences when it comes to marketing communication. Some only prefer emails, while some prefer phone communication or some like mailers or brochures and many prospects prefer multiple touch points.

Reverse email appending from data check central

Reverse email append service from Data check central add wealth of offline information to your customer file. During the reverse matching process, our software scans your data against our master database. This automated process instantly locates similar profiles and appends postal address, phone number, or fax number to your record.

This unique email address match service is best for b2b marketers who have plans to expand direct marketing and tele marketing.

Data Output after reverse append

Below is the output data after reverse append process. These fields are appended to your original data. On request, we can alternatively update your existing fields in your customer database

• First Name
• Last Name
• Gender
• Title
• Business address
• ZIP+4
• state abbreviation
• Time Zone
• City
• Industry type
• State
• SIC Code
• and more...

In the current markets, information is a vital edge. New information means you can connect in more ways than one. Multiple connect points with the customer will give your marketing team a definite edge in marketing and sales leads

Reach new markets through reverse appending

Data check central, key subsidiary of our business appending solution offers fresh data to your existing records. Our opt-in business data will open new doors for your business to reach more customers through multi-media channels.

Avail free reverse append
We offer special rates for reverse data appending process. With new data, you can spruce holiday sales by sending mailers, brochures, post cards etc. Open your marketing through multiple-media!

In our current offer for Dec 2009, we provide sample reverse append to our customers. Sign-up now or call for an immediate reverse append trial. Win no charge service for 25 records !

Cheers!