Data Geni's Data Vision

Data Geni ™ provides database marketing vision through high-quality data, data cleansing, data management and consulting with an eye to increase revenue from email marketing.

We excel at:

• Cleaning your database of duplicates, typo errors, data format issues, etc
• Improving response from email marketing campaign 
• Adding multi-channel data to your singular data fields
• Continuous monitoring of your data
• Improving the worth of your CRM through intelligent data

Imagine how much you can increase the value from current data. With our full-scale data management support, you can:

• Maximize ROI from current business data
• Alleviate email deliverability and reputation issues
• Get best results from CRM 
• Increase your sales cycle
• Strengthen customer loyalty with relevant offers

If you’re interested in quickly and powerfully get more value from existing data then you need Data Geni ™. 

Why Database Marketing?

How database marketing expand your business footprint?

Email marketing help you to collaborate quickly with high value individuals or a group.

1. It leads to wider conversation (s) with prospects through targeted e-mail campaigns
2. It generates quality traffic to your websites
3. It builds conversations through quality content about specific topics etc that they can trust
4. It's an effective way to spread  and share white paper, articles or seminars to wider audience
5. It generates extensive dialogue with target customers interested in an issue
6. It adds influence to people interested in improving productivity
7. It can easy convince readers to recommend and pass on the white paper or quality content to colleagues.

How & Why - Data Management

• Consistent use of data across the enterprise 
• Eliminate duplicate records in your database 
• Accurate trends analysis based on quick reports
• Easy access to historical data. Sales reps can focus to provide higher quality services
• Substantial cost reductions, and more competitive pricing
• Real-time data updates for better business decisions
• Efficient email marketing through in-built features & campaign tracking features
• Seamless management of data from remote locations 

Clean and Grow Your Email List

It's the season for renewal. It's time to change, change, and change for better. Here're few areas we can help you refresh. Yes, it makes sense to refurbish your data. 

B2B Email Append -

Make use of our effective email append service to convert 40% of your postal contacts into email addresses. This quick, cost effective email appending service refreshes your database with email connectivity. Now, imagine the postal savings for your business and the reach with email campaigns.

B2B Email Change of Address

People move away from you without updating the latest address. Give us such contacts and we'll help you reconnect with them. Get fresh email address of those who have changed their email address.

B2B Email Validation

Screen every data before they find way inside your database. We provide service to capture, clean the email entries through real-time automated FTP service.

Change data capture

Making your database truly effective

Current economic swells has created ripples in business and personal life. In these turbulent swells, the worst hit was on business of all genre. Changes in business, movement of employees, decision makers has created the worst churn in b2b data.

In 2009, it was estimated that data erosion has doubled than in the pervious years. Now, most firms are coping up the massive amount of redundant or outdated data. On top of such bad data, most businessses don't have the capacity or resouce to clean customer data. The task to clean data now falls on data managmenet companies which provide the affordable contact management solutions.

Data Geni's  Contact Management Solutions

Here is the short preview:

Business Email verification
Know your business clients/prospects and connect with them in more ways. Just provide their email address and you'll receive multiple contact information. We also validate the email address and enable you to identify bad email addresses or non-existent domains.

US Address Verification
We'll work with the United States Postal Service to get valid physical address of your clients/prospects. Our USPCS verification service willl verify, correct and enhance the official address details of your business clients. ZIP+4 data in your record will give more precise details about your prospect and help you to reduce wrong delivery of your mailing.

Reverse Phone and Address Lookup
This service help you to get detailed address and phone number of business clients. Based on the existing details, ( phone number, company or person) we will append business information.

IP Address Lookup
Get IP address for all your clients and use it for IP centric or location based marketing. DCC's IP addresss appending can quickly add this vital element to your data. All you need is to provide the domain name and we would return with the corresponding IP address.

Phone Number Enhancement
Get more details from the business phone number. Phone appending service can add wealth of details like city, state, area code, phone type, MSA, and PMSA..

Business Prospect intelligence
Add intelligent data about your prospects. Arm your sales team with the in-depth details that include phone #, fax #, Address, CEO Name, Line Of Business, SIC Code, sales, Industry, etc.

Our vast knowledge and experience in b2b appending and list management enables our professionals to add quality information without wasting time and effort. With new data, you'll be able to convert more sales and achieve more business.

So, when you're ready to integrate valuable inputs into your database, contact Data Geni  for a consultation. We will work the most suitable solution that can help you to reclaim value from your data.

Wrong Customer Name. Can anybody help?

Juliet:
"What's in a name? That which we call a rose
By any other name would smell as sweet."

Romeo and Juliet (II, ii, 1-2)

William Shakespeare's words may ring true to his work, but if you "misspell your client's name, it's sure to embarrass or damage your business relationship.

One mistakes that's rampatly figured during data entry process is the wrong treatment of name. Wrong name in your database can malign your relationship with your customer and even lose business credibility.

To order to understand the probable flaws while entering name, it's essential to understand the structure of name.

Name has five basic parts:

• Prefix - Mr, Mrs, Prof, Dr, etc.
• First name
  
• Middle name
• Last name
• Suffix - Jr, MD, etc.

Rule # 1

Do not use periods or commas after suffixes, first initials or middle initials. Never use "and" in between Prefixes. Use ampersand (&), with a space on either side.

Rule # 2

For initials in first name, do no use periods in between the initials. For instance, if it is "J C", use space for in between the two initials. If the first name is J Charles, enter it as "J Charles". Dual names such as "Mary & Charles", are to be entered with an ampersand in between.

Rule # 3

Do not enter middle name in the initial form. Use initials for middle name only when it is given along with the first name, i.e, " B J Charles."

Rule # 4

Enter suffixes after the last name separated by a single space. Do not user a period or a comma after the suffix

Single space is the most effective way to segment between each element in a name. In case of name like D'Christo, use hypen to separate it.

Lead verification service

Did you know that 10% to 30% of all b2b leads has inaccuracies or invalid data?

Data Check Central is happy to announce new appending service in 2010. Our new lead appending service adds more information about your lead and increases the chances of lead conversion.

Here are five things you get from our new Lead Appending service:

Get Real time lead details
Through our new append platform, we can instantly tag the incomplete leads coming in your database and add vital information to your leads. Our lead appending platform can automatically feed new details relevant for your business. We also manually foresee the quality of leads through in-house verification. The detailed, accurate and closeable lead details can bolster the results of your sales team.

Highly Qualified Leads
Lead information is wealth for sales agents. We add multiple profiles to your leads. Most often leads only have phone number or email address. We can take from this information to add in-depth business details that can add value for prospecting. For example, we can add email, mobile number, social profile details or business information to each lead.

Custom build solution
Our solutions are fit for small to medium sized business. We can provide custom made solution that match with your business. Speak to our agent, on how we can acquire hard-to-reach insights about your customers.

High quality b2b lead
Since 2002, we’ve backed many businesses. Our service can get you the best lead appending rates that match with the best in this industry. We ensure that you get back the most relevant information at the right time.

Complete Customer Care
We are online 24/7. Time is critical when you’re prospecting. Reach first with full information about your future client. RIGHT NOW! We have independent customer service agent assigned for each of your account.

Please use the form below to reach Data Check Central's client representative for sales inquiries or for sample lead append/verification.

lead-o-data

Data Check Central helps business-to-business sellers target their marketing investment to reach the most qualified business buyers. Our strength lies in purifying business data to reach hard-to-find prospects and business buyers.

Phone Append

We can update your existing phone records by matching your database against our comprehensive phone data. We use multiple sources to append the most accurate phone numbers to your record. Apart from phone append, we also add mobile phones to your data.

Email Append

Our b2b email append process adds business email address to marketing lists. Our opt-in email append process is done by matching your email with our in-house list of more than 25 million opt-in email addresses.

SIC Code Append

Add industrial classification to your b2b records. Through SIC append, you can identify your prospects through industry category. This will sharpen your b2b marketing by targeting businesses under specific SIC or NAICS code.

Lead Appending

Verify your leads and add in-depth profiles to leads for quality marketing. Incomplete lead details can be a bane to your sales team. Our team can support you 24/7 to append quality inputs to your leads. Through our support, you can find social profiles of your leads ( Facebook, twitter, LinkedIn ) and contact information like phone, mobile number and other business information.

Best of all, you save time for resources to find in-depth information on your prospects.

Contact us now with your details to discuss your specific business needs. Get the market edge with 360 degree prospect data.

Fix Data Quality: Data Scrubbing Way

Does your business data work for you?

Does your prospect database help you get the leads you deserve?

Data quality is the Achilles heal for most b2b organization. It's the source of strength and the weak link - depending on how well you orchestrate your in-house data. Many biz relegate data management task to a small team with very less budgets. Such efforts partially fulfill the objectives and most often fail to mitigate the steady data churn of customer data.

Data Scrubbing

During data scrubbing process, we detect, remove and correct the data in your database. Data scrubbing is a life saver, and an essential process to format your data and get it back to shape. Along with data scrubbing, you can update and append new information to your customer file.

The objective of the data scrubbing is to deliver strategic data value and a definite competitive advantage to our clients. B2b data scrubbing services can

• Reduce costs of marketing with quality data
• Improve data for all business decisions
• Lower risks and increase marketing efficiency
• Enable business to focus on core revenue-generating activities
• Detect and removes duplicate data

Based on the strategic imperative of today's economic climate, Data Check Central offers flexible, scalable and comprehensive data management services that add strategic and tactical value to your business. Through managed services we enhance your operational efficiency, service agility and profitability by increasing the efficiency of customer relationship management.

Data Check Central complete data services allow you to maintain the focus on the core business-centric and customer-centric activities. Our data scrubbing services results in greater cost savings and increased revenue generation.

Clients are from various sectors including invoice management firms, insurance, trade, real estate, IT and telecommunications, logistics and more.

Apart from scrubbing data, we also add information like email, phone, contact information, number of employees, business information and other business firmographic information. Our deep understanding and expertise in data management services enable us to offer a wide range of data scrubbing services depending on the customer’s requirements.

About Data Check Central

Our data service enable organizations to be more agile and responsive by enabling optimal data for business decisions. With marketing budgets put on hold, we enable businesses to focus inwards by supporting data scrubbing and improving master data management (MDM) solutions.

We also engage proactively with our clients to find cost-effective way to clean data for all business applications. Through clean data we enable business to share the responsibility of absolute data governance and help decision makers to increase confidence and trust in enterprise data.

Sign-up now, for 20 minutes one-to-one consultation on how we can improve the quality of your data.

SIC Codes Data Check

Data check Central can enhance your business database with SIC code and business firmographic information. By doing so, you'll be able to segment your clients on the basis of SIC code and create separate user profiles based on SIC code. Business segments based on SIC code will also help you to send specific campaigns to target businesses.

Our premier SIC code append solution can enhance your existing b2b database in the following ways:

• Appending NAICS Code
• Append SIC Code
• Perform data standardization
• Remove incorrect SIC codes

Apart form SIC Code append, we also add other relevant business data such as sales volume, corporate details, and additional business information.

Why SIC Code append?

By adding 8-digit Standard Industrial Classification (SIC) codes to the business records, you can sort and identify the most responsive industry types. Through SIC data, you can acquire more leads from your existing data.

Features and Benefits of SIC Code Append:

• Determine your best B-2-B markets
• Know more about prospects
• Focus on prospects in markets most likely to respond
• Target marketing on specific Industries

SIC Append Percentage

The average SIC Code percentage is 75- 85 percent, but varies depending on the accuracy of the data. We also improve the append rate, by running address verification test.

Required fields for adding SIC Code to your data:

• Company Name
• Address
• City
• State
• Zip Code

Sign-up now for detailed information on our wide range of database enhancement services and instant SIC Code append.

Golden Egg for 2010: Market Intelligent data

How to gain Market Intelligent data? How valuable is data for business?

Insightful customer information is the bedrock of intelligent business data. Valuable customer data help you to retain valuable customers and acquire new customers to your business. Regardless of the stage in the marketing process, you need market intelligence data to understand and communicate effectively with target audience.

Market intelligent data help your business to :

• Educate prospects about your products or services
• Engage with new customers and nurture leads
• Acquire new customers or reengage with past customers
• Retain customers with personalized, relevant communication
  

Data Check Central can assist you to make informed decisions through intelligent data append. Through localized knowledge and industry insights, we can append right information to take your marketing to the next level. Our intelligent database covers over 100 industries and countries like U.K, Singapore, Australia.

Our client's value our understanding of their markets, business and value our intelligent data append solution. They know that we are willing to get into their shoes and listen constructively and provide unbiased data, so they can make better-informed decisions.

Get Started with intelligent data append

Gain more control over the quality of your data. Add intelligent information to your business and make informed decision across your markets. Contact Data Check Central today to append market intelligence data necessary to drive your markets.

How to get business from Smartphone market?

B2b Mobile marketing is becoming the most influential and effective marketing tool in 2010. Most savvy marketers are waking up to find how mobile marketing can effectively communicate business across the audience.

According to forecasts, the spending on mobile advertising is expected to reach $14.4 BILLION by 2011. The recent figures from mobile market penetration in North America can be seen in these figures:

• Over 300 million wireless subscribers
• Over 30 million smart phone users
• Over100 million text messages sent a year
• Every day 203 million Americans are sending 2.5 billion text messages

Mobile marketing industry is exploding right now, but many marketers are still unaware on the market potential from mobile advertising. Many industries are leveraging mobile tools like SMS, MMS, Mobile Apps, Mobile Coupons, to create deep, actionable insights into their audience.

We understand the importance of leveraging mobile data for b2b marketing. Data Check Central can work in your markets and append mobile phone number to your existing business data. Our comprehensive data cover mobile numbers of key decision makers and executives from various industries.

Before you step in know how we can append mobile numbers, speak to our representaitve to anlyze your business potential. Please fill in the contact details in the online form given below.

Five Steps To Quality Data

Don’t let bad data ruin your CRM project. Bad data is the main reason why CRM projects fail. All the more, bad data lead to misleading figures, wrong evaluation, wrong judgement and results in bad business decisions.

Get control of your data right from the day it enters your system. Here are five steps to improve the quality of business data

Start data review from day one

Fact # 1. It costs you ten times more to clean data and maintain data.
The high-cost of data management is the main reason for data errors in most b2b databases. Business decision makers postpone data cleansing and this delay builds bad data in your business repository. One simple way to overcome this is through in-house data management strategies that can validate data and achieve quality gains for business.

Analyse the database
Ask these questions about your data. What is in it? Is it useful to meet your business objective? How reliable is your data? Are there duplicate records?

Measure the challenge
Use data analytical too to evaluate the data components. Understand the various factors in your data. Find what percentage of data is correct, how many duplicates are there in data. Understand the accepted levels of data churn in your biz and compare with your levels.

Forecast data movement
Fix issues that surround your database. Get to work on the main errors and fix it before it goes out of hand. Data errors beyond accepted levels can bring failure to the data management mission.

Develop a sound data plan
When you know about the problem in your data, the next best step is to devise the best plan. If you do have the expertize, your can outsource this process to any professional firm to stabilize your data.

Scientific Data Management - an overview

How does it feel to receive communication with your misspelt name?

Misspellings can turn you off. That's equally true with your customer.
Incorrect names, age ages, income, purchase details, and other vital data can could lead to customer mistrust and you could loose a valuable customer.

Moreover, the mistakes in your data will be amplified across all communication channels ( email, direct mailers, postcards, fax etc) and in CRM application. Small data errors can compound to diminish the effectiveness of data for enabling business.

Best way to built intelligence data is through data cleansing process. Regular treatment of data can help you to ward errors such as:

• Spelling Errors
• Errors from Compound Names
• Discrepancies due to Phonetic Error
• Data Entry Errors
• Missing Words
• Wrong Initials
• Synonyms & Nicknames
• Data Truncation & Abbreviation
• Incorrect Prefix & Suffix

Data Check Central has invested 4 years of programming hours into U.S. and UK business address components. Based on our study, we have designed software with advanced fuzzy-logic algorithm to verify data and we're still evolving.

If you are interested in the free evaluation, pricing, or have any questions about our data cleaning/ appending, please feel free to contact us by signing up details in our online form.

Data Appending Process - An overview

Business data append process can add wealth of business contact information to your existing customer file. The new information from data appending can be effectively used to extract move value from CRM application and improve customer communication.

During data append process, our automated data matching tool use data matching engines and complex algorithms to accurately locate similar data. Data Check Central undertakes data-matching & appending process to exponentially add relevant data to customer file.

DCC's DATA APPENDING PROCESS:

Step 1:

Customer identifies and uploads business data to our site through email or through FTP upload. We accept data in .csv, excel, access or in comon database format.

Step 2:

On receipt of data, our data evaluators examine the data on 25 point data measurement metrics. Then we proceed to match the data with our in-house master database of 18 million records. This automated process verifies the data fields, and marks matched data.

Step3:

After locating similar matches, we manually examine the validity of matches. Once verified, new data is appended to the external data.

Step 4:

On completing the append process, we also verify the accuracy of records through record validation. This is either done through telephone validation or through opt-in verification.

Step 5:

After we finish the data append process, our data evaluators will browse your data with our analytical software. This tool will sneak-peek into your database and build a generic profile of your database. This tool locates similar data pools and enable you to unearth hitherto unknown customer traits and demographic patterns.

To learn more on our business data appending service, please fill-in your details. Our representative will contact immediately to evaluate your requirement.

Why emails fail to reach in-box

Why emails fail to reach in-box

Marketer, we have a problem!
It's nothing new, but it's getting bad. Recently one of our partner's email was black listed by their ISP. We checked with ISP to know if it's a spam issue. Surprisingly the issue came from email bounces.

Before we go in detail, let's understand more about email bounces and the types of bounces.

Email bounce happens when your email can't get through the recipient's in-box. Reason for email bounces are notified to the sender thorugh an automatically generated message.

There are two types of bounce. Soft bounce and a hard bounce.

Soft bounces happen when your email cannot be delivered to an address due to a temporary error.

• Inactive Account
• Message too large
• Temporary Domain failure
• Out of Office
  
• Mailbox full

A hard bounce indicates the non-delivery of email due to a permanent error.

Most common reasons for hard bounce:

• Bad address syntax
• Address does not exist
• Unknown domain
• Invalid domain

Recent report show that major email clients like AOL are filtering email based on hard bounces. This shows the importance of list hygiene in email campaigns. Rise in email bounces is a hint about the rising number of junk data in your database.

If you're experencing email bounces beyong 5%, then it's time to give a thought about list-management. Steady list cleansing activity will keep dubious data from entering your system. Moreover, list managment efforts will bolster your relationship with ISP's and keep your goldmine intact for more golden deals.

Data Quality challenge - Q&A

What is the three question you should ask before you take up any any data management initiative?

Effective data management initiative should tackle the roles, responsibilities, procedures concerning the acquisition and maintenance of data. Organizations of all kinds should examine business trends and customer service levels before addressing a holistic plan on data management.

3 Key questions you need to address before you start Master Data Management (MDM) project:

• Do you trust the quality of the data?

• Does the data conform to the expected business rules?

• Will the existing data suffice the required functionality?

Effective data management initiative provides organizations with the ability to share data across all spheres of activity. This require the responsibility and co-ordinated effort of all the departments accessing the data (e.g., Sales, marketing, manufacturing). The teams concerned with the data have the responsibility to frame the common business rules and definitions for data.

DATA QUALITY MANAGEMENT CHALLENGES

Deploying data quality management program comes with many challenges. Here are the most common issues that crop while implementing data quality management.

• Responsibility delegation from the concerned departments
• Less cooperation between dept units
• Failure to recognize data management problems
• Low level of corporate discipline
• Less budget allocation
• Difficulty to quantify ROI

Data corruption: Causes and avoidance

Errors in b2b customer data can cause embarrassment to consumers and adversely affect your brand perception. Although errors in B2B data are unavoidable, it's best practice to maintain constant check on the burgeoning data.

Most common trait in b2b database is the prevalence of incomplete or inaccurate customer data. Erroneous data in your repository can result in lost sales opportunities and fudge the effectiveness of CRM initiatives.

Let's uncover the common errors in customer database.

Data Entry by Employees

Employees input errors to systems by mistake or intentionally to save time

• Misspellings
• Transposition of numbers/data
• Incorrect or missing codes
• Wrong data formats
• Data placed in the wrong fields
• Unrecognizable names
• Inconsistent use of nicknames
• Wrong use of abbreviations

Data Entry by Customers

Customers input details wrongly or in the wrong input column. Most often online users intentionally enter erroneous data to protect their privacy or add junk data.

External Data/ Data errors during data migration

Third party data often contain inconsistencies and errors. This can degrade the value of your in-house data and undermine the database values. Another entry point of wrong data is during data migration data error is when you're merging

How Data Check Central Can Help

With our proprietary data cleansing process, we can clean and matched your data with our large b2b database. We drill down our attention to each individual record and ensure that all fields contain consistent data. Our sophisticated match & cleanse technology use automated data cleansing process with manual check to ensure complete data cleaning. Apart from appending quality data, we also validate data to ensure 100% accuracy of appended records.

Strengthen your front-line data with Data Check Central's data matching services.

For more information call us or visit our site. For immediate call back, please give details in the online form given below.

How to Control Expenses through Data Cleansing

Most companies in U.S is feeling the pinch of the recession and almost all are adopting some form of cost-cutting. Companies In drive to cut corners, one aspect is left out - Cost of maintaining relevant customer data.

To cut cost, businesses must adopt effective data management process. This involves avoiding corrupt data, removing inaccurate data, and reducing the number of duplicates in your database. To achieve this feat, all the biz must create a holistic plan at all customer-touch points to reduce the of

Data Quality

Data quality involves in ensuring accuracy, timeliness, completeness, consistency and relevancy of customer data. Good quality data allow businesses to use it for effective decision, prediction and for extracting value from CRM tools.

How to get the complete process

One way to use data to connect with users is through data profiling. It helps to improve the effectiveness of Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), or data warehouse application project. Data profiling is done through statistical analysis of data quality with in a data set. It uncovers the relationship that exist between different values within and across the database.

How to conduct Data profiling

The main purpose of data profiling is to consolidate the data to form a single-master resource. Before you start with data profiling, it's essential to:

1. Discover the common entity points in the database

2. Understand the attributes that carry similar information

3. Extract the common parameters form the data

4. Transform the data into standardized form

5. Benchmark with similar records

About Data Check Central:

DCC provides enterprise solution for data profiling, data cleansing, data augmenting and data standardization to create reliable information for your business. With Data Check Central's data solution, you can add business intelligent data into your existing file. Our services are best fit for small and medium sized business, and can dramatically improve the returns.

Email List Management - Calendar

Data Check Central enables optimal use of your permission-based (opt-in) email marketing through email list management and data deployment services. We use secure data management solution to ensure full-worth of your CRM data used in email marketing.

Key features of our email management services:

Manage Database Imports

We remove duplicates and clean imported data. This involves automatic removal of bad/bounced emails after each campaign.

Response Reporting

After each email campaigns, we can monitor email deliveries, bounces, and unique click-throughs.

Un-subscribe Management

We manage and maintain a comprehensive list of un-subscribes. This help you to find the using an automatic removal function in the footer of every email delivered.

Message Personalization

We can personalize your email by obtaining personlization elements to your customer record.

Database Exports

After cleaning your email database, we can send it across in excel or any other desired database format.

Data Check Central has the capability to transform your data into most vibrant marketing asset. Our data managers can extract, transform, and re-model the data as per your business specification.

Here are some typical data-cleansing functions:

Standardize data & Normalize values

We can normalize all business phone numbers, standardize transform addresses to a common format.

Replace missing data values

We use our master database to find and insert missing information( phone #s, mobile #s, zip codes, SIC code, correct physical address, fax #, etc.

DCC's data service facilitates the in-depth identification of individual records and make our digital asset the most added information in your repository.

For more information call us or complete the online form.

What's Your Business Resolution?

At the start of every year, I set few personal & biz goals -- call them New Year's resolutions. This year is no different about my resolve, but I've made a twist to the plan. Instead of compiling a long list of wannabe goals, I'm focusing my efforts on the most important aspect in personal and business life.

I've read in an interesting blog post about how important is to have fixated on "ONE" vital item to achieve your goal. So, here I'm going to make it a ritual in my daily life.

In my conversation with my clients, they ask what they need to focus in 2010. I didn't take much time to answer. I retorted on the need of the hour - "CUSTOMERS", & customer “DATA”.

In other words, start focusing on customer data and you'll have steady return by nurturing relationships.

Good quality data will help you to separate the wheat from the chaff - ie find the best customers.

So there's my business resolution for 2010 and my suggestion to you. I'm keen on collecting your responses, and willing to learn from your biz experiences. Shoot me your comments, and I'll be all ears.