10 smart tactics to fire-up email marketing

Going forward to the last quarter of 2009, it's up in arms for many biz to cash in the 2009 holiday sales. While many marketers are adding opt-in list to their arsenel, many others are looking at the fine art of boosting Internet shopping cart sales.

Before you get equipped on other those soft skills, its time to horne the exisiting online strategies to boost revenue forom the holiday congregation. Here're the top 10 strategies that can create an avalanche of online lead geration:

>> Avoid rush-hour traffic. Wait for users to settle the early morning inbox clutter. Send at a time when your mail gets instant attention and not drowned inbox clutter

>> Do not highlight text when it's not warranted. Moreover avoid underlining text. Users will confuse it as a link

>> Provide online signup form on all vantage points in your website

>> Sort out opt-out request using automated tools

>> Test, test, test. Email campaign can be optimized in a million ways. Tweak changes in content, design, link placement and even time of email blast. Test one element at a time so that you can track the results and better the campaign results

>> Send campaigns in text/html format. Some user's email clients don't support HTML emails

>> Build permission list through multiple list building process. With time, the subscriber base will add to a mountain

>> Test how email renders on various email clients. Double check the spelling, grammar to avoid any slip

>> Increase the share of repeat biz through email marketing to existing customer base

>> Include the forward to a friend link to encourage viral effect to your emails promotion