Tuesday, October 13, 2009

Customer Email address accuracy

"Better, faster, cheaper": Guess what, these words clog our cyber- babble from surfeit of email marketing. But a critical look at business-to-business database reveals the dark patches of your data-scape. Recent study revealed that up to 55% of a company's email address is bad; resulting in duplicate mailing, bounces, lost opportunities and lower ROI from email marketing.


Most often the source of pleasure becomes your pain center. Ongoing economy upheavals has tumultuous effect on the churn of executives, developers and key associates working small, mid-sized and large biz enterprises.

Companies are also facing increasing challenges managing digital data— as information continues to grow exponentially. By the end of 2011, digital data will reach zetabyte sizes! Waiting is over, time to take full control of data at the entry point is the need of the hour.


Email data validation advantage

Upfront data cleansing is the best thing you can do with your database. Restrict the entry of scrupulous data by supporting data entry with contextual hints.

Real time Email validation will reduce the in-flow of bad records in your email database. Through the use of these features

  • Real-time dynamic data updates
  • Detecting general format and syntax errors
  • Restrict syntax errors in email address
  • Sort if the email address is free, or an alias
  • Detects improper email address format( AOL, gmail, hotmail )
  • Validate top level domain ( .com, .net, .pl, etc)

How email validation service benefit you:

  • Improve lead and customer conversion rates
  • Increase quality and effectiveness of email campaigns
  • Reduce wrong typos with point-of-entry validation
  • Reduce load on your system
  • Improve the efficiency of CRM
  • Reduce the cost of data management

Strive to Keep you email data through real-time validation. As data piles up, the task to rectify becomes mountainous and the associated cost too burgeon. Get freedom from the hassles of un-productive email address in your customer database and improve your campaign performance by a big strike.

Conclusion

Bad leads is as good as no leads and dampen your lead generation efforts. Plug in the leaks before it burst your lead pipeline. It's fast, easy to use and cost effective for your organization.

If you require data support or like to know more about your data managment support services, please speak to our representative or sign-up for a free consultation.

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