Thursday, October 1, 2009

Data hygiene - Clean your database

Improving customer data quality through data validation/cleansing results in exceptional customer service

Accurate customer record is the cornerstone of successful database marketing. Data as the core pivot, organization must ensure accurate data to communicate effectively with customers, and to develop single view of the customer. But most firms hardly go beyond the cursory look at their data. Such loopsided data mangement policies results in un-productive use of business budget and result in lack lusture ROI from database marketing.

What steps are you taking to maintain healthy customer database?

Let's go and understand how Data Check Central takes care of your data through data hygiene process.

Data Hygiene

As part of the data hygiene setup process, Data Check central passes your data thorough our automated proprietary email hygiene tool. The following process happens

>> Locates duplicate entries and flags it
>> Corrects common email address formatting issues
>> Corrects typo errors
>> Rectifies data entry errors wrong domain names
>> Flags dead domains
>> Meets new USPS® requirement
>> Normalizes customer data structure
>> Updates domains changed due to change in company name

After a typical data hygiene process, we guarantee more than 25% recovery of undeliverable email address. Moreover, this service makes your data more clean, consistent, and results in more profits from database marketing.

Benefits from data hygiene:

>> Reclaim up to 25% of your deactivated customers
>> Pay only for for deliverable matched records
>> Reduce overheads on data management
>> Maintain only good records
>> Save dollars on data management

Finally, Data Check central can free you from maintaining internal task force to manage your data. Our team will render 24/7 data support with half the cost.

Want to try our data solutions before you engage us?

Try out our free
data hygiene/data audit/ data cleansing solution before you buy. It's a perfect way to try before you engage us. Determine which service best work with your unique business process.

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