Starter: customer engagement

It's buyers market. With many sellers scourging for few customers, it's a fierce battle up on the market place. Tough competition results in more spending to acquire customers. This shoots the cost of acquiring new customers. All this is happening when, marketing budgets are scare and when we all have to work more with less resources.

In such a scenario, the need for the hour is to develop customer base by gaining repeat biz from existing customers.

As a email marketing evangelist, I would bank on email marketing as the most cost effective strategy to talk to customers. As a direct sales tactics continue to woo existing customers with timely newsletters, sales proposal, e-campaigns, or information content. Multiple sales strategies employed to enhance digital connectivity with your customers will improve the lifetime value of your customers.

Now, let's examine the 3 stage strategies on how you can win repeat biz from existing customer base

Stage 1: Provide consistent sales support to eliminate dissatisfaction and improved consistent sales service

Stage 2: Create content that create positive reasons for customers to stay - restrain customer switching

Stage 3: Identify customer issues. Build strategies to resolve issues thereby improving satisfaction

“customer engagement” is the best strategy for enabling two way communication with your existing customers. One best channel is through email newsletters to your b2b customers that can educate and give insightful information to your exisiting users.