Good the bad and the ugly "CRM data"

Data is the core differentiator, allowing you to forge improved relation with your customers and biz partners. However, customer data stored in your organization churns with time. Changes in data erodes the trust and results in lower productivity from all data dependent biz decisions.

While you loose the value of good data it results in bad information and result in "ouch factor" when acted on bad data. Given the prime role of data for business promotion, how can you stay mute to steadily depleting marketing asset.

Let's understand 3 primary ways how data in your CRM erodes in value:

1. Wrong data entry - incorrect, incomplete, or corrupts good data

2. Double entry of same data - duplicate, invalid, or incomplete data

3. Natural decay due to the passage of time( it speeds in the recession)

One way to minimize data errors, is through improving data-input form capabilities:

* Validate combination of city, State, and Postal code

* Email format validation (has to have a “@” and a “.” for instance)

* Phone number format validation

* Zip code format validation

* Restrict common junk (asdf, xxx, abc, qwert, etc) in names

* Accept only business domain emails instead of public email client id's

We clean B2B prospect database

Apart from data appending process, we clean your data by running through suppression files or through preference services. This saves valuable marketing dollars, reduces complaints from poorly-targeted mailing and saves money on mailing packs.