5 Key Benefits of Outsourcing Your Email Marketing

63.3% of online merchants use a third-party (email) service provider vs. 36.7% that do the job in-house. - Internet Retailer

Economic turbulences waging across North America has forced cash strapped software marketers to try outsourced options instead of home-grown solution

Let's get it straight. Gone are the days when in-house marketing dept was flush with funds to learn/experiment all kinds of customer wooing strategies. But now, limited marketing $$'s has changed the way marketing team operate. They snip every extra dollars at every turn to make marketing lean and mean program. This change in priorities has fueled more interest among software marketers to think of outsource email solutions.

Growing trend shows that, outsourced email marketing solution deliver consistent and cost-effective solution over in-house programs. However, even before you decide on outsourced email marketing option, you'll require valid reasons to support this trend.

This post examines the top reason why marketers choose to outsource email marketing to third-party vendors:

Shorter sales Cycle

Developing in-house resources takes precious biz time and takes up the limited capital allocation. Through outsourced options, you can work the industry experts and gain superior knowledge based on their proven techniques.

Improves eMail deliverability

Outsourced vendors with dedicated IP, positive working relationship with ISPs will drive better campaigns results. Further, third-party vendors can add robust spam-testing process to your campaign promotion.

Higher Response Rates

Superior practices by leading email vendors will improve click-rates and click-through-rates. Thrid party campaign platforms can be programmed to send emails at the most receptive time of your users.

Leverage advanced online tactics

Make use of core technical competency of email vendors to implement event-triggered campaigns, rich media campaigns, adaptive message sequences on your campaigns. This can significantly increase the success rate of your campaign.

Reduces marketing overheads

Developing home-grown expertize requires technical experts, infrastructure, and capital allocation. To assemble such a team of resources require heavy working capital investment - a hard resource in these recessionary times.

Dime saved in dime earned is the mantra followed by marketers of all genre. Taking all this into stock, it looks like email marketing is best done by the experts who can hone their skills sets to deliver results and higher marketing ROI.