How does it feel to receive communication with your misspelt name?
Misspellings can turn you off. That's equally true with your customer.
Incorrect names, age ages, income, purchase details, and other vital data can could lead to customer mistrust and you could loose a valuable customer.
Moreover, the mistakes in your data will be amplified across all communication channels ( email, direct mailers, postcards, fax etc) and in CRM application. Small data errors can compound to diminish the effectiveness of data for enabling business.
Best way to built intelligence data is through data cleansing process. Regular treatment of data can help you to ward errors such as:
- Spelling Errors
- Errors from Compound Names
- Discrepancies due to Phonetic Error
- Data Entry Errors
- Missing Words
- Wrong Initials
- Synonyms & Nicknames
- Data Truncation & Abbreviation
- Incorrect Prefix & Suffix
Data Check Central has invested 4 years of programming hours into U.S. and UK business address components. Based on our study, we have designed software with advanced fuzzy-logic algorithm to verify data and we're still evolving.
If you are interested in the free evaluation, pricing, or have any questions about our data cleaning/ appending, please feel free to contact us by signing up details in our online form.
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