Tuesday, August 18, 2009

Plan for 2009 holiday season sale

Pardon me, If I'm far fetched on this! This post is to remind you about the 2009 holiday season sale. True, year-end-sale may be too distant, but it's time to prepare your database for maximum ROI from online marketing.

By failing to prepare you are preparing to fail."— Benjamin Franklin

The message is to plan ahead: well before customers prepare for the holiday season.

Preparation must start with the effort to improve the number and quality of data in your repository. Take up these two steps to refine the data:

  • Optimize your landing pages in your website for sign-ups

  • Verify your existing customer records

  • Analyze your campaign delivery rates. Segregate the hard bounces to acquire the correct email address

Clean your list, segregate the dead woods ( those who haven't opened the last 15 emails). Invest time and resources to re-connect and renew your relationship with your customers.


Explore beyond the figures of yoru database. Contact us today for a free consultation and see how Data Check Central can make all the difference!

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