Monday, August 17, 2009

Data - lost and found

I'm quite perplexed by the way email has profoundly affected our personal life and in biz. Email as a mode of communication has permeated across the globe, thereby coined a “flat digital world”.


Now, from the top organization to the small time marketers, customer data is leveraged for market expansion, customer acquisition, and for customer retention.

But customer data has limited shelf life. The current economic upheaval has resulted in many changes across the business world. Result is the high rate of data churn!

So, how can a biz regain or recover customer contact information? Do they have the time and resources to regain prospect data?

This is where “Data Check Central” plays its part. We use new proprietary ways to mine the most recent information and return it for effective lead generation.

Our new data models can help enterprises improve their customer relationship management (CRM) initiatives, by replacing inconsistent data with fresh and refurbished customer database.

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