Before You Hit Send - Email Checklist

Before you hit the "send" button of your bulk mailing program, it's advisable to give a second look at the email template for any costly left-outs. The whole idea is to prevent any glitches in your email - before it hurts your ROI!

Here are few recommendations for email campaign checklist:

* Have you tested the readability of your subject line?

* Does your subject line contain the main hook?

* Does the link point to the correct landing page?

* Have you checked on how your template will look in different email clients?

* Does your offer contain a powerful call-to-action?

* Have you checked the spam score of your content?

* Can this email be shorter?

* Does it have a "tell a friend" link (pass it on)

It's not an exhaustive list for you to follow - few short points that can get you started on building an in-house email checklist . As you get experienced in email campaigns, you can update the email checklist with more follow-through points.

Good luck

Clive